Applying UX Strategy Fundamentals is aimed at intermediate to senior UX practitioners, strategists and people leaders who want to have a greater impact in their companies/clients/teams than just delivering great designs, and start making more of a strategic impact at senior level.
The workshop will define what a good UX Strategy looks like, and how it can be applied within your own organisation, and provide attendees with practical experience in applying this to their own organisation.
The workshop will cover the following aspects of UX Strategy in detail:
- Creating a vision of where you would like to be
- Creating a roadmap to move your organisation from the current to future vision
- How do we measure the success of your initiatives?
- How do you influence your company culture to become more customer/user centric and ensure your UX team has the executive support required to succeed