Putting your money where your mouse is – lessons learned about the role of UX in eCommerce in South Africa.
Unless you’ve (literally) been living under a rock, you’ll know that online shopping is gaining major popularity in most countries across the globe.
Today’s online retail industry yields a smorgasbord of data about the people, the products, and the purchasing patterns, which we can use to inform our own decision making here in South Africa. Our company, Spratt Digital Consulting, is a digital consultancy in Johannesburg that specialises in eCommerce.
We’ve been operating since 2013, and have built, rescued, launched, managed and marketed over 40 eCommerce offerings across a variety of industries. Global data is one thing, but what practical experience has taught us about the nature of eCommerce in sunny South Africa is another thing entirely.
Going into new projects, we’ve learned to check our assumptions at the door and keep an open-minded approach. This is mostly because – as the past 4 years have taught us – eCommerce is a predictably unpredictable mistress, and here – where eCommerce is still quite new – this is no exception. In this talk we cover some of the key takeaways from our eCommerce experiences – some of which may seem like common sense, yet we’ve sensed they aren’t all that common. Each of these takeaways speaks loudly to the importance of User Experience in eCommerce, drawing on examples and anecdotes from some of our own projects.