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21st - 23rd November 2018

Cape Town, South Africa

Conference Will Start in

36Days
0Hours
35Mins
40Secs

WHAT IS UXJHB18 ABOUT?

'More Than Just UX...'

How are you using the knowledge and information gathered / acquired, to inform the services and products you are contributing towards in your industry and possibly the world? How has the information helped to improve your product / service which ultimately aims to improve on usability, accessibility, user centricity, etc
With the an ever changing landscape and the constant emergence of new trends, the conference dives into the latest UX trends, how they are being adapted and what experts in the community are doing to improve on user centered design.

We aim to build on what we’ve learned from previous conferences while maintaining our focus on advancing the implementation and shared understanding of user experience in South Africa.

Attendees will see two days of compelling presentations presented by industry experts and one day of practical workshops where attendees are given the opportunity to implement the theory through the guidance of the facilitating experts.

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Meet our Speakers
Schedule
Workshops Sessions
Conference Day 1
Conference Day 2

07:00 – 08:00

Registration
 



Willy Lai

08:00 – 12:00

Room 1 – Workshop 1: Designing UX: Strategy, Ideation, & MVP

Your users are only a click or tap away from leaving you for your competitors.  In an ever-increasingly competitive environment, it’s critical your users have a good experience each and every time they use your product. While good product design includes both designing the “right product” and designing the “product right”, in this workshop, Willy will focus on teaching you how to design the “right product”. You will learn how to:

  • Discover, define, and align business goals and user needs to formulate a successful product strategy.
  • Leverage design thinking and user research in the ideation of product concepts and features that drive user and business value.
  • Prioritize product concepts and features to scope a minimum viable product (MVP) that reflects business viability, user desirability, and technology feasibility.
  • Influence business stakeholders by communicating the business value and ROI of product concepts and features.

Who should attend: Designers, Product Managers, and Technologists. Digital certification for this workshop is available to attendees upon completion of this workshop.

Willy Lai / VP of UX at Macy’s (former Apple, Samsung, PayPal)


12:00 – 13:00

Lunch
 



Jacqueline Fouche

13:05 – 17:00

Room 1 – Workshop 2: Develop a good design method: Tools for strategy, scope and structural design.

Strategy, information architecture (IA), user flows and navigation design are often under-presented. This workshop focuses on practical task analysis, user flows, system flows, content modelling and IA. Aiming to connect dots and fill gaps for a more robust personal design method.

Jacqueline Fouche / UX Practice Lead at Standard Bank

08:00 – 08:45

Registration
 


08:45 – 09:00

Welcome Message
 



Willy Lai

09:00 – 10:00

Keynote: “Designing User Experience for Business Impact”

Your users are only a click or tap away from leaving you for your competitors.  In an ever-increasingly competitive environment, it’s critical your users have a good experience each and every time they use your app or site. In this talk, Willy will contrast good and bad user experience designs and their respective ROI, based on real world data. You will learn: – How to launch successful products and prevent failures in the marketplace. – Why good user experience design isn’t just about satisfying the needs of your users, but your business goals as well. – The fundamentals of good user experience design and the value it brings to your business. —

Willy Lai / VP of UX at Macy’s (former Apple, Samsung, PayPal)



Karmen Flemming

10:00 – 10:40

Case Study – Where the user and customer experience meets the blockchain

An in depth look at counterfeit products sold online, and the resulting disappointment in the user and customer experience. How UX, CX and Blockchain can culminate into reducing the support of counterfeit production lines, and ultimately promote authentic products, and an improved customer experience. —

Karmen Flemming / Experience Design at Yellowtail Software


10:40 – 10:55

Tea Break
 



Ziqq Rafit

11:00 – 11:30

Repercussions of design interventions in developing world

I will be sharing a story of how I turned down a quarter million dollars and was deemed a failure – only to finally able to explain myself a few years later to why I walked away. As the founder of ‘Design Says Hello’ (DSH) founded in 2010 – an initiative that provides an educational and inspirational platform for fellow creatives in Singapore – I will share my journey and examples of case studies as means of discerning the techniques and tactics in the field of humanitarian design and social innovation in the developing world. I question what one must consider in order to cater to the needs of its target community. As successes can easily become a model for more of the same, whereas failure offers a platform for discussion and debate about what went wrong and what could have been avoided. I hope to use the lessons from past failures to propose actions for the future. —

Ziqq Rafit / Designer at Foolproof



Stuart Forrest

11:35 – 12:10

How to take over the world in two seconds a day

Stuart Forrest shares some of the secret sauce and synchronicity that helped Triggerfish Animation Studios become internationally recognized as a world leader in independent animation and draws on the nuances and similarities between animation and UX

Stuart Forrest / CEO at Triggerfish Animation Studios


12:15 – 13:00

Lunch
 



Chantal Louw

13:05 – 13:35

The impact of user research on design and development

The ways in which one can be a better user researcher and the tools to assist with that journey. How my personal journey of yoga and healing has helped and how being a better UX practitioner has meant being a better human —

Chantal Louw / Product Owner | Speaker | Retailer | Curator | UX Research | Entrepreneur



Ndumiso Silindza

13:40 – 14:15

We’ve been solving the wrong problems

In my years of UX design working in all sectors, government, financial, retail etc. I’ve come to realise that as UX designers we have been solving the wrong problems. We’ve been focusing on the perfecting the online experience whereas the offline experience is still the most predominant point of contact for businesses to their customers. —-

Ndumiso Silindza / Co-Founder at UX Anonymous


 

Tarryn Knight

14:20 – 15:00

Volkswagen Website || Adapting the user experience to generate sales

Automotive customers research online more than ever before and every automotive customer has different needs and requirements. How can Volkswagen build a website that offers all the information these different types of customers would need, and deliver it to them in a way that is intuitive and efficient? —

Tarryn Knight / Market and Product Manager for Volkswagen Commercial Vehicles


15:00 – 15:15

Tea Break
 



Supreet Kumar

15:20 – 15:55

Design – not just a day-job

The presentation is proposed to focus on the fact that a design job does not comes with an ON/Off switch. The skills, information, knowledge gathered during work-hours stirs up ones empathy quotient and has a symbiotic effect over ones’ personality. This changes ones’ attitude (response) to daily activities, social interactions and outlook towards materialistic affairs.

Supreet Kumar / Senior User Experience & Service Designer at Zensar


15:55 – 16:30

Q&A Speaker Panel
 


16:30

Close for the day
 




Basak Haznedaroglu

09:00 – 10:00

Keynote: A New Era of Design Process & Culture

As technology and design becomes increasingly powerful and central to human life, how can we make sure we have the right design process in order to build experiences that deliver long-term value? How can we reframe the product design practice for our teams and incorporate design values and quality into our workflow? And, most importantly, how can we build a team that goes above and beyond while accelerating the design process, building a strong culture, and maximizing our organization’s design maturity and efficiency?

In this talk, we will dig deeper into the new era of design culture that evolves around courage, values, and innovation and discuss ways to build the right design processes that empower product teams.

Basak Haznedaroglu / Director of Design at InVision



Marcus

10:00 – 10:40

Marcus Seoighe / Theme Partner Advocate at Shopify


10:40 – 10:55

Tea Break
 



Michelle Hattingh

11:00 – 11:30

 Designing meaningful content experiences for South African nurses
When it comes to designing digital projects, content is often thought of as the last step in the process. But incorporating content into the design process from the start is an important part of creating an impactful user experience. At Praekelt Foundation this is being done on the NurseConnect project, a National Department of Health mobile intervention that aims to support nurses in South Africa. This talk will outline how design and content worked in synergy during the during the human-centered design process – including prototyping and user testing – to create content for nurses on SMS, WhatsApp and a mobi-site. The content that was created centers around three pillars:
 
Pillar 1: Psychosocial message to address mental health, resilience and wellbeing
Pillar 2: Announcement messages to improve direct communication with the National Department of Health
Pillar 3: Narrative stories that make use of entertainment education to build communities. These will be presented to nurses as interactive episodes where the nurses can choose which part of the stories they want to receive.
 
The talk will also give lessons that can be applied to strengthen the relationship between design, content, M&E and engineering teams.

Michelle Hattingh / Content Designer at Praekelt.org



Speaker

11:35 – 12:10

Building Your Own Brand By Building Others

The approach and processes behind designing identities for brands of the future and becoming a new type of designer tomorrow.

Daniel Ting Chong / Independent Designer & Illustrator


12:15 – 13:00

Lunch
 



Dylan

13:05 – 13:35

Data driven decisions to improve user interactions

I wish to present on the value of effective data driven decisions. The journey from start to finish of how our UX team finds, uses and shares data. Going from a local company to a global company over three years has proven to be massively daunting and informative and we have learnt many useful insights. Harnessing our model of Purpose, Objective, Behavior and Outcome from a data perspective to get the desired intent and find opportunities. Sharing our companies wins and losses over this global transition in a way that encourages participants to think more about effective data and not just everyday data will hopefully impart a sense of attention to the right detail and looking at things from a new perspective. —

Dylan Brits / User Experience Lead at GetSmarter



Speaker

13:40 – 14:15

Cultivate feedback loops to be a better designer

Feedback loops forms the backbone of learning. Designers must learn quickly – whether by succeeding or failing. This talk explores feedback loops during the design process – from ideation to delivery. The last part focuses on techniques for design leaders helping teams. —

Jacqueline Fouche / UX Practice Lead at Standard Bank



Oluwatobi Akindunjoye

14:20 – 15:00

Measuring UX ROI: Health Projects Case Study

My experience in retail/hospitality sectors involved me measuring conversion rates, form completion rates e.t.c as UX ROI, while these metrics are still valid, I’ve found that designing for health requires a different optimization perspective. This talk shares my experience with a focus on health. —

Oluwatobi Akindunjoye / TBA


15:00 – 15:15

Tea Break
 



Zane Dickens

15:20 – 15:55

Creating Journey: Understanding off-grid UX in African Healthcare

This presentation describes Journey, a healthcare solution empowering nurses and parents with an accurate, fast and easy digital immunisation record. From a zero training interface to solar-powered servers, Journey is a story driven, cross-border mobile healthcare solution in Uganda and Kenya. —

Zane Dickens / Senior Creative Technologist at Jembi Health Systems


15:55 – 16:30

Q&A Speaker Panel
 


16:30

Conference closing
 

Book your Seat
Code Of Conduct

UX South Africa is dedicated to providing a harassment-free conference experience for everyone , regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age or religion. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks. Conference participants violating these rules may be sanctioned or expelled from the conference [without a refund] at the discretion of the conference organizers.

Harassment includes verbal comments that reinforce social structures of domination [related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion]; sexual images in public spaces; deliberate intimidation; stalking; following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; and unwelcome sexual attention. Participants asked to stop any harassing behavior are expected to comply immediately.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference [with no refund]. If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. [Conference staff can be identified by t-shirts/special badges/head sets.

Conference staff will be happy to help participants contact venue security or local law enforcement or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance. We expect participants to follow these rules at all conference venues and conference- related social events.

Venue
Sports Science Institute of South Africa Boundary Road, Newlands, Cape Town, 7725