Years ago, the more forward-thinking designers (mostly graphic designers) urged the development of positive design criticism, believing that it was part and parcel of a mature profession. Fast forward, design has evolved through graphic design to digital design, iteration design and AR design among other disciplines. This has seen the re-emerging of design critiques.
At Booking.com, we have re-thinked and redefined design critiques to help designers seeking feedback to receive it in a focused way, providing them a clear path forward. From these sessions, designers uncover new insights that can help change the course of their design work in a meaningful fashion through a critical exploration of their work.
This talk is about how we have re-designed and run design critique sessions at Booking.com, which helps us Identify problems in our products and address these problems early on, well before it becomes too difficult to approach these problems in a different way.
I will be also take the audience through how to initiate, run design critiques the Booking.com way and how get the most out of these sessions.