Design has been my mistress for the past 20 years.
After studying said mistress, and having the importance of shape and form drilled into me, I began my career in the digital world designing interfaces for M-Web Business Solutions. After this I plied my trade in various design disciplines directing and crafting complex customer facing information systems.
In 2008 I joined DStv, designing and building interfaces for various products, channels and shows. The introduction of premium Video On Demand to our market and the proliferation of media consumption created an opportunity to design experiences that would have a real impact on consumers lives. Catch Up, BoxOffice, SuperSport, electronic program guides and DStv Now took most of my focus. What became increasingly important was the relationship between the product, the information and the user. Determining user needs, habits and behaviours trumped the subjective input that came with traditional product design. This marked a complete switch from designing interfaces to designing experiences.