Welcome to our inaugural UX South Africa Conference 2014. Our aim for our 2 day Conference is to raise awareness around UX and business integration in South Africa.
Unpacking and measuring the impact of UX design.
Participatory media experience – including user generated content, collaborative scenarios and crowdsourcing – is an indispensable ingredient of UX design. Fine Arts installations using so-called simulational life-design principles, aimed specifically at user interaction, have a history running well into the 1960s and have in ongoing way created conceptual precedents for UX design contexts. Especially collaborative scenarios based on sensory user participation, empathetic identification and immersive space environments generate powerful impact an interaction. In this presentation the work of a number of local and international conceptual artists are explored in terms of the afore-mentioned. Brian Massumi’s argument that interactive work needs behaviour on both sides of the classical dichotomy of viewer and object will be reviewed in terms of his emphasis on perception and the view that we experience and see things we don’t actually see. Massumi’s notion of the double capture of mutual responsiveness, as a kind of ‘reciprocal becoming’, is central to the argumentation.
We will start off by explaining a fairly traditional way of development teams working with UX. After this we will explain the current viewpoint of most Agile UX people. Finally we will end by explaining how LeanUX proposes a shift in mindset and a totally different way of working. We will also give tips on how to collaborate more closely with teams if you are not quite ready for the full mindset shift.
User research is one of the most important and yet most overlooked areas in product development. The aim of this presentation is to illustrate the importance of user research. User research, conducted by the Western Cape Government’s UX Team, will be presented. The focus of the user research was in rural areas in the Western Cape, conducted at Cape Access e-Centres in the Province. Cape Access provides access to information and communication technologies to less privileged and rural communities across the Western Cape.
Typography, the art and science of displaying text, can have a profound effect on how users interact with content on the web and in applications. The aim of this presentation is to introduce the terminology and principles of typography and discuss how to apply these principles to the design of web site and applications. The effects of good and bad typographic principles on user experience will be covered, as well as the properties available in CSS to enhance readability and user engagement.
Responsive web design is the new(ish) hotness, and all the cool kids are doing it. It can also be a bit of a headache, and designing for the wide range of devices in the world today requires quite a shift in thinking. In this presentation I’ll talk about what Front-end developers do, and where they fit between the worlds of design and development. I'll talk about a component-driven approach to designing and building websites, and embracing the squishy nature of the web. I'll also talk about unpredictability, unknowability, and how to deal with FAIL. I'll discuss a magical, mystical, coding technique called Progressive Enhancement, how it lets you build things in tasty cake-like layers, and what that has to do with design, t-shirt sizes, and continuums. This presentation will contain at least 1 (one) animated gif.
Product development is hard. It might be one of the hardest things we’ve ever tried to do as a species. It seems like product success is all trial and error and luck (and pivoting, don’t forget pivoting). What doesn’t help is that we seem to have the deck stacked against us. We are all susceptible to our innate cognitive biases when making decisions. This session will identify some common cognitive biases and show their impact on how we make decisions in product management. And we’ll explore how User Centered Design can help us overcome these limitations.
The shift into a new phase of digital is well known to designers, technologists and most businesses. From Mobile First, to Big Data, Cloud Computing and the Internet of Things, the data carried via digital channels is more pervasive than ever. Increasingly we hear: ‘We know we need a great website and mobile experience but how do we transform our business to put digital first?’ The shift in perspective from micro to macro, from website to ecosystem, from product to service requires a rethink of the role of digital in organisations. Where digital first emerged within IT and then extended into marketing, it is now settling into the space of business. And you don’t need to be ecommerce enabled to do business online. The growing expectation, from both staff and customers, is that business is online and digital in all respects. So while digital now warrants standing shoulder to shoulder with IT, sales or marketing as a further organisational silo, its pervasiveness cries out not to be siloed at all. Besides which, it doesn’t feel like an organisational function anyway. It’s a more fundamental shift: a layer running horizontally through the hierarchy, slicing across silos, and out the other side into society. Since the early days of the web information architects have been the silo-busters, the ones concerned with the stuff between the pages, the concepts between the clicks. This liminal space, the space betwixt and between, is the space of understanding, transformation and relationship. More than ever it seems that the design of this liminal experience is required and we as information architects should explore our role in this design. I look forward to exploring this notion of liminality in design, business and anthropology with those at the conference.
The most important aspect to consider in the world of digital products. Knowing your users, understanding their needs (and wants) and solving their problems will make or break your solution. I'd like to share some of my thoughts and experience on how you can apply design principles to software development, whether you work in a waterfall- or agile way, to be able to create products that people will love as there are far too many mediocre half-baked products out in the market today.
UX South Africa is dedicated to providing a harassment-free conference experience
for everyone , regardless of gender, gender identity and expression, sexual orientation,
disability, physical appearance, body size, race, age or religion. We do not tolerate
harassment of conference participants in any form. Sexual language and imagery is
not appropriate for any conference venue, including talks. Conference participants
violating these rules may be sanctioned or expelled from the conference [without a
refund] at the discretion of the conference organizers.
Harassment includes verbal comments that reinforce social structures of domination [related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion]; sexual images in public spaces; deliberate intimidation; stalking; following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; and unwelcome sexual attention. Participants asked to stop any harassing behavior are expected to comply immediately.
If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference [with no refund]. If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. [Conference staff can be identified by t-shirts/special badges/head sets.]
Conference staff will be happy to help participants contact venue security or local law enforcement or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance. We expect participants to follow these rules at all conference venues and conference- related social events. email us: email@example.com