Uber, AirBnB, Wayz, SnapScan, WhatsApp, Bitcoin, SnapChat... Those are some of the early winners in the wave of massive digital change. Those companies have innovated the furthest and the quickest. They’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.It might not be very pretty.Leading an organisation through real innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
As a UX practitioner, you’re better positioned than most to take your organisation somewhere amazing. But it helps if you know where you are on the journey, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments. In this session we’ll draw on techniques from the world of lean startup, business strategy and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- How to structure an innovation process to keep everyone one track
- Techniques to maximise the chances of generating amazing ideas
- How to deal with stakeholder decision paralysis
- How to think and talk about experiments and failure