Date

Nov 24-26, 2015

Location

Atlantic Imbizo

Remaining

0 Tickets

Speakers

24 Professional Speakers

What's about event / whats going on there come and learn

Our UX Joburg Event sold out 1 month before. We are excited to announce our event will run over 3 days opening with 1 workshop day and 2 conference days. Thanks to the Cape Town and Johannesburg communities for all their support. UX South Africa has been bombarded with requests to host our last event for 2015 in Cape Town, where it all started.

Conference and Workshop Schedules

The Innovator's toolkit

Uber, AirBnB, Wayz, SnapScan, WhatsApp, Bitcoin, SnapChat... Those are some of the early winners in the wave of massive digital change. Those companies have innovated the furthest and the quickest. They’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.It might not be very pretty.Leading an organisation through real innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
As a UX practitioner, you’re better positioned than most to take your organisation somewhere amazing. But it helps if you know where you are on the journey, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments. In this session we’ll draw on techniques from the world of lean startup, business strategy and design thinking and look at:

  • Some words you can use to get managers to tackle innovation
  • How to structure and negotiate the right space for innovation to succeed in your organisation
  • How to structure an innovation process to keep everyone one track
  • Techniques to maximise the chances of generating amazing ideas
  • How to deal with stakeholder decision paralysis
  • How to think and talk about experiments and failure

Big picture problems (and solutions)

This workshop will introduce the concepts of wicked problems and the limits and opportunities for human-centered design. We will tackle a complex real world problem with no apparent solution. Using the Firma Model, a tool for human-centered design, we will map research data to try to make sense of it and create a visualisation of the problem-ecology. Through understanding the problem we will then conceptualise solutions and compose a cross-channel solution-ecology. Lastly, we will determine the ways in which we would evaluate our design solutions when live and in the wild and present our solutions to one another.

Prototyping for Mobile Apps (Full Day Workshop)

Prototyping is a great way to communicate a design clearly and effectively. A good prototype will help you to detail your design ideas, test assumptions, and gather real-time feedback from users on actual devices. A prototype can also help you to market a product, gain internal buy-in, and test feasibility with your development team. In this workshop you'll learn:

  • Why prototyping matters
  • A few key prototyping tools & techniques
  • How to wireframe a basic app
  • How to prototype and test on a real device
  • How to share your prototype with team members

Designing Content to Support the User Experience

Content design is a critical part of product development and web work, but is frequently neglected or overlooked, particularly when there are no content specialists on the team. In this workshop we'll take a look at how vague or poorly written content has the potential to wreck the user experience, and then we'll explore some techniques for creating good, helpful copy that instead supports user interactions. Amongst other things, participants will learn:

  • what effect internal design processes have on content outcomes
  • what makes interface copy good and useful
  • how to plan for better content design
  • how to understand and articulate users' content needs at each point of their experience
You will get to have hands-on experience with several techniques, and will walk away with tools you can put to use in your work immediately.

Future Friendly UX design

We'll look at some common design patterns, what's not so great about them, and what we can do to make them better for our users. We'll be discussing improvements we can make, sketching them out, and learning about what online tools we can use to help us. Attendees will leave with practical tips and techniques for making their designs more Future (and User) Friendly.

How do you mix UX into agile? What is Agile UX and what is Lean UX? Can it really work?

Let Sam and Karen from Growing Agile take you on a 4 hour exploratory journey. They have created simulations to allow you to experience Agile UX and Lean UX and decide for yourself what techniques would work best with your team and in your scenario. Be prepared for some fun and some challenging ideas!

PET: How do you drive business through UX?

Transition yourself to a user experience strategist who sits in the board room advising the C level executives on how to drive the business across channels. Persuasion, emotion, and trust (PET) are critical factors because they motivate people to make decisions that lead to conversions, drive the UX Strategy and fulfil the executive intent. You will learn:

  • To evaluate designs that drive the business across channels
  • To create successful and effective PET strategy that will drive the UX Strategy
  • PET tools that will motivate your customers to meet the business goals
  • To increase the trust and credibility of your website in an environment where safety and security are paramount

Registration

Welcome Message

Keynote

We're just like superheroes!
As designers, we have the power to influence outcomes and behaviors. Along with that power we have the responsibility to use our skills to be agents of change for the better - we can be just like superheroes! But how do you change deep-seated behaviors or self-sabotaging perceptions? As experience designers, we can help users create a commitment to stop a bad habit or develop new behaviors that result in positive outcomes - from improved health to a better financial outlook. Behavioral design is your secret weapon to help people help themselves.

Tea Break

The UX Landscape of South Africa

The aim of this talk is to describe the current landscape of UX in South Africa and gain insights into the field’s maturity such that further research and recommendations may assist in its positive growth. A survey was used to gather feedback from 105 respondents involved in the UX field in South Africa. Results provided insights into the demographics, experience, education, job titles, salaries, challenges of UX practitioners, and the UX community.It is going to be very impactful and is something of a ‘state the nation’ address for the UX Community in South Africa.

Directed Simplicity: Machine Learning and UX

What if your favourite sites loved you so much that they adapted their UX to suit just you?
What if they could predict the layout and features that would give you the best experience possible?
This talk focuses on this practical possibility; combining machine learning and probability with traditional UX workflow for large scale sites to create a different, tailored experience for every user that visits them. Though the practicality of something like this could get very technical very quickly, this talk will focus on the UX side specifically and give a broad overview, so it should be accessible to anyone and everyone.

Bursting my bubble: on being more than "the UX person"

Good things happen when you stop defending your turf, and start branching out. On a large-scale project, as part of an agile team, I learnt to use my UX skills in new ways, took on the challenge of seeing problems from my teammates’ perspective, and picked up some new skills along the way.It looks at the big picture of how UX adds value.

Lunch

UX in the real world (or how an electric can opener changed my life)

There is wonderful UX design taking place in the digital realm these days, but all too often we forget about designing for great experiences in the real world too. User experiences are emotive and contextual, and go far beyond a specific interface or set of interactions. We need to stop designing digital products in isolation and start designing for living ecosystems instead - to make our physical world a more user-friendly and accessible place.

We need a new breed of digital designers

When you are a big corporate like Discovery, having dedicated UX labs and UX specialists are easier to budget for, but when we look at small-to-medium setups or even start-ups, this function is either outsourced or ignored more often than not. It is just too costly to employ a full-time employee for this function and UX specialists are like chips...you can't have just one. We need a new breed of designers. We need UX capable interface designers and developers.

Tea Break

Brand Building UX

  • How your UX can build (or break) a brand
  • How UX makes implied promises to a user (and how to make the right ones)
  • How to get users to come back, not just convert
  • How UX can go beyond just the interactive experience
  • How to translate what UX offers into marketing language

A future with Zero UI

What is the future of UX? What do we need to do to prepare ourselves for a Zero UI world? We need to explore it. We need to create a new set of tools, methods and capabilities that will stretch our best design minds as we address interactions that involve gesture, haptics, sound and thought and take place on canvases that we have only just started to explore. Think about it.

Networking Session

Keynote

Future of UX –Quo Vadis?
What is the future of global UX? Are we going to see the end of corporate UX teams and a flourishing of individual practitioners and UX collectives? Will UX be designed from the 'outside' rather that from within organisations? Will there be a digital supply chain for UX? And, finally, how will a world of robots, cyborgs and transhumans affect the way we practice UX today?

Tea Break

OMG! How I love and hate technology!

‘OMG! How I love and hate technology’ is about the good, the bad and the ugly side of technology. When basic UX principles are not adhered to, even the most incredible product can fail. I will be showing some examples of leading technologies that have succeeded with the public and others that failed because they didn't think of the end user.This is a good topic because it will show what happens when a company does or doesn’t follow UX principles when creating and launching a product. At the end of the day when you completely focus on the user experience, the rest will follow. There will be some laughs, there will be some tears but at the end of the day it will be an awesome presentation.

Publishing for the screen

The New York Times is one of the largest newspapers in the world. Known for its breadth and depth of coverage, the newsroom offers a unique challenge for our connected readers: how to deliver big stories for the smallest of screens? In this talk we’ll uncover some UX principles used by the Times to publish content for our devices.

Spotting a wolf in sheep's clothing

User and Customer Experience continues to be a growing strategic imperative for most organisations but with so many companies rushing to offer UX services, how can you be sure that you are not being taken for a ride? A lack of standardisation in the UX industry has compounded this challenge, resulting in a situation where faux user experience design is more common place than legitimate UXD. This session will cover the essential components of best practice aligned User Experience Design and highlight the tell-tale signs and dangers of faux UX.

Lunch

M-commerce in South Africa: Why aren't your customers converting?

Mobile commerce is growing every day, so what are customers experiencing in the South African market and how does that impact the future of mobile product strategy? Insights from Kari Peters, Head of UX at Clicks2Customers, will unpack:

  • The Next Frontier for Mobile E-commerce: While some companies are still catching up on the data-led trend, others are turning to a more holistic way of understanding customer behaviour and attitudes. What is the role of qualitative research in delivering meaningful insights beyond quantitative data?
  • Results from SA's biggest, independent qualitative research study of SA's leading mobile commerce players
  • Leveraging behavioural economics and psychology in mobile buying behaviour

Motion and Meaning in UI Design

Transitions, animations and movement are becoming increasingly commonplace in modern UI design. Motion can not only add personality and improve the beauty of an onscreen experience. Carefully choreographed motion design can improve usability by guiding the user’s attention and focus through multiple steps of a process by reducing confusion when UI layouts or elements change. Get tips on how to use motion to provide meaning in your designs.

Tea Break

Designing IoT for Engaging Users

For more than 30 years, UX and Usability have become the bread and butter of HCI. Our community has produced an impressive array of methods, principles and tools to ensure that new interfaces are easy to learn, use and remember. However, recently there has been a growing unease about our role, value and function. With the ascendancy of AI, data science and IoT – an over-arching goal is to strive for optimization, safety and efficiency through removing the user out of the loop. The user-interface as we know it will cease to be. Example technologies, such as driverless cars, smart buildings, and domestic robots, will literally take the control out of the hands of users. Do we want to be moving ever more towards a future of ‘user-less’ interfaces? In my talk I argue for a future of engaging user interfaces where new technologies continue to be designed to augment rather than replace people.

Closing Session

Event Sponsors / dont forget it

Event Speakers / meet with greaters

Phil Barrett

Phil Barrett

Director

Phil Barrett is an associate director at Deloitte Digital Africa, leading their experience design team. He has over 20 years experience designing digital interfaces. He launched early websites for News Corporation in London and New York, helped to create the BBC’s first website, and looked after technology and design for the launch of Lastminute.com in 1997.

Steve Barnett

Steve Barnett

Frontend Developer

Steve has a background in maths and finance and (officially) started work as a front-end developer in 2005. He strives to make the web accessible to all.

Jason Hobbs

Jason Hobbs

Director

Jason Hobbs is a director of both Firma and Human Experience Design. He lectures and conducts his academic research through the University of Johannesburg, frequently presents internationally and founded the SA UX Forum. He has been practicing IA, UX and service design since 1997 and currently lives in Johannesburg.

Farai Madzima

Farai Madzima

Digital Product Designer

Farai was going to be doctor but didn’t get the grades, so now he’s a designer. Using scribbles and pixels he’s spent the last 10 years trying to convince businesses that people on the other side of the screen should be treated as humans.
For 7 years he did this kind of stuff for clients like BBC, Audi and Telefonica in UK. These days he’s grappling with even more interesting design challenges in South Africa, where screens are small but more important, bandwidth is low but precious, and businesses are just starting to understand that UX is not UI.

Samantha Laing & Karen Greaves

Samantha Laing & Karen Greaves

Co-Founders of Growing Agile

Growing Agile is a partnership between Karen Greaves and Samantha Laing focused on helping teams improve the way they work using agile techniques. Together we have a combined 25+ years in software development, ranging from development to testing to managing. Of these, more than 15 years have been dedicated to our combined passion for agile software development. Our goal as a company is as simple as our name: to keep growing agile.

Kerry-Anne Gilowey

Kerry-Anne Gilowey

Independent Consultant

Kerry-Anne has been working as a content strategist since 2009. She has spoken at UX and content strategy conferences around the world, including SXSW, Content Strategy Forum, IA Summit, Confab, and Midwest UX. Kerry-Anne enjoys work that allows her to facilitate content-related efforts and help teams develop their own tactics and processes, rather than imposing these from the outside.

Justin Slack

Justin Slack

Head of Design

Justin Slack is head of design, user experience, and front-end development at New Media Labs. He is fluent in HTML and CSS, and slightly obsessive about typography, web standards, and user experience.

Vikram Singh Chauhan

Vikram Singh Chauhan

Group Lead and Lead Instructor

Vikram has over 18 years of work experience. He specializes in user research, omni channel UX strategies and UX designs for global brands to meet their business objectives. He is co-winner of Webby Awards, One Show Interactive, Cannes and New York Festival. Vikram has served as Executive Design Advisory for a major Indian e-Commerce brand. He has spoken at IIT, Mumbai on Persuasion Design, and his papers and articles have been featured in UXPA.org, Association for Computing Machinery (ACM) Interactions Magazine, IAMAI.com.

Alberta Soranzo

Alberta Soranzo

Head of Experience Design and Innovation

Alberta is Head of Experience Design and Innovation at Tobias & Tobias in London, where she is responsible for the integrity of design thinking and for helping organizations that are looking to make an investment in design done the right way. She puts people at the center of her design process and is adamant about the importance of the small things.

Dr Marco Pretorius

Dr Marco Pretorius

User Experience and Design Manager

Dr Marco Pretorius is the User Experience and Design Manager at the Western Cape Government. His current areas of interest include user research in rural areas, service design and lean UX. He has a PhD from the Nelson Mandela Metropolitan University, where he is currently a Research Associate. Marco is the 1st South African to be recognised by Human Factors International as their Certified Usability Analyst of the month. Marco has published extensively in journals and conference publications.

Byron Houwens

Byron Houwens

Product Designer, Developer & Writer

Byron is product designer, developer and writer who is interested in breaking down silos of discipline and thought and looking at how related (and not-so-related) fields can benefit one another. He is most interested in the interaction design, user experience, how people see their world, machine learning, and the applications of statistics and big data.

Jennifer Poole

Jennifer Poole

UX Practitioner

Jennifer studied English, Anthropology and Psychology at the University of Cape Town, and went on to complete a Masters in Linguistics. She worked at The Jupiter Drawing Room in Cape Town before embarking on a freelance career that included copywriting, editing, research, administration and event management. In 2011, Jennifer co-founded Lessfuss Assistants, an online personal assistance service, where she gained experience in product and website design, managing employees and client service.She started at Flow with little experience in UX design, but has demonstrated great skill in interviewing users and a real knack for thinking about design from the user’s point of view.

Nicola Du Toit

Nicola Du Toit

UX Practitioner

I'm a UX designer by day and a musician by night. I'm currently working on a range of digital products in the educational space. I have a Masters degree in IT (specialising in HCI) but I’m also left-handed, which means that usability (or a lack thereof) has always been a significant part of my life. I firmly believe that user-centred design (which enables great user experiences) can make the world a better place.

Irmi Le Roux

Irmi Le Roux

UX Practitioner

Irmi started out as a lowly web developer, moving on to information architecture and interface design and development, doing extra certificates in PR and Digital Marketing, Social Media Marketing and eventually giving in and completing her UX certification...this was most possibly the best investment in her digital career. All this over the short span of 14 years. Irmi spends her day as a UX practitioner for Discovery.

Tobie Van der Spuy

Tobie Van der Spuy

CRIO CEO & Founder (Sales Head)

His talk will look at how UX plays a role in the building of a brand and some specific ways your UX work can help achieve brand objectives and not just target the efficiency, optimisation and conversion metrics most of us are chasing everyday.

Andrew Beckley

Andrew Beckley

Group Director

As a pioneer of rapid innovation methods, Andrew Beckley thrives off solving design challenges with a clear and creative approach. With 12 years of experience designing products and services online, as well as starting his first agency in 2005, he’s grown up alongside an ever-changing digital industry. Andrew brings this approach to Fjord as Group Director in Berlin. Through a highly collaborative and visual process, Andrew has led his teams to partnerships with leading German companies to help shape their brands with new services. Always looking to further humanise a design challenge, Andrew is also in charge of making sure the Berlin studio is a space for intensive knowledge sharing, mentoring and, of course, creative fun. Although Andrew is loyal to the digital space, he still tries to find time for traveling, and even painting, beyond the screen.

Apala Lahiri Chavan

Apala Lahiri Chavan

Global Chief of Technical Staff

Apala is a world-renowned expert on cross-cultural design, innovation and UX strategy. Her innovative and pioneering techniques have benefitted global giants such as HP Labs, Adidas, Nokia, Sony Ericsson, NCR, and Intel, among others. She is also recepient of the International Audi Design Award.Apala is a dynamic and creative instructor and author. She has developed a vast array of data-gathering techniques such as Bollywood Method, Bizarre Bazaar, and Funky Facilitator to help understand the user experience in diverse cultural and economic environments. She and her team pioneered the “Ecosystem Chart” that organizes vast amounts of ethnographic data into a coherent model.Apala also specializes in creating UX strategy for organizations that are looking at creating breakthrough user experience for their customers and other stakeholders.

Michéle De Sousa

Michéle De Sousa

UX Practitioner

Michéle is a lover of UX and design, a fanatic about technology and all things digital. He has an incredible passion for what he does and has a firm belief in the complete User Experience. He would describe himself as an energetic, ambitious and people loving person. Behavioral economics and art and design have always been his keen interests, and he says he’s lucky to be in a profession that allows him to pursue and put into practice all his interests in his area of expertise.

Alessandra Villaamil

Alessandra Villaamil

Design Technologist

Alessandra Villaamil is a designer and journalist based in New York City. Currently, as design technologist for The New York Times, she specializes in mobile user experience and interactive content. Previously she led the redesign of National Geographic News and produced video content for organizations such as Special Olympics and the Knight Foundation. She is passionate about the future of journalism and what that means for our connected generation.

Nic Evans

Nic Evans

Lead User Experience Consultant

Nic oversees the User Experience Competency within EOH MC Solutions. He is a highly motivated, hardworking and passionate professional with a diverse background. He started his career in technical services, moving into business and best practice consulting before building a career in User Experience Design. Nic works predominantly in the Financial Services sector and has many years of practical experience. Nic is a great manager who is pragmatic and structured in his approach and takes delight in creating great user and customer experiences. He has a terrible sense of humour and will retell the same lame jokes repeatedly (you have been warned). He is also completely immodest and a self-proclaimed “weapon of mass production”. If you want something done right first time, in the shortest amount of time possible, Nic is the man for the job.

Kari Peters

Kari Peters

Head of UX & Content Strategy

Kari is the Head of User Experience and Content Strategy at Clicks2Customers, a full service digital performance agency with services in UX research and design, web analytics, content strategy, SEO, search and display marketing, social media, and omni-channel digital strategies.

Professor Yvonne Rogers

Professor Yvonne Rogers

Director

Yvonne Rogers is the director of the Interaction Centre at UCL (UCLIC), deputy head of department for Computer Science and a professor of Interaction Design. She is the Principal Investigator for the Intel-funded Cities Collaborative Research Institute (cities.io) at UCL. She is also an honorary professor at University Cape Town and has spent sabbaticals at Stanford, Apple, Queensland University, Melbourne University, University Cape Town and UCSD. Her research is in the areas of ubiquitous computing, interaction design and human-computer interaction. This involves informing, building and evaluating novel user experiences through creating and assembling a diversity of pervasive technologies. She has been instrumental in promulgating new theories (e.g., external cognition), alternative methodologies (e.g., in the wild studies) and far-reaching research agendas (e.g., “Being Human: HCI in 2020” manifesto), and has pioneered an approach to innovation and ubiquitous learning. She is a co-author of the definitive textbook on Interaction Design and HCI now published in its 4th edition that has sold over 150,000 copies worldwide and has been translated into 6 languages. She is a fellow of the BCS and the ACM CHI Academy. She was also awarded a prestigious EPSRC dream fellowship concerned with rethinking the relationship between ageing, computing and creativity.

Basak Haznedaroglu

Basak Haznedaroglu

Design Lead

Basak is a multi-disciplinary thinker, educator, designer, creative technologist, and mentor for several startups across the globe. Currently, she is working at Microsoft in Berlin. Previously, she worked at Foursquare in New York. Her work strives to explore the relationship between media, space, technology, and the human element. She is a huge believer in how design, code, and storytelling can synthesize into meaningful and intuitive products and services. She has crafted digital experiences for global brands, organizations, and tech companies such as Puma, Red Cross, and LG electronics. When she is not working, she travels, takes pictures, paints, and experiments with creative writing.

Event Price list / perfect price for event

Workshops

(4hrs per session)

10th May 2016

R1,250
Half day event

Conference Days ONLY

11th & 12th May 2016

R1,950
2 day event

All Access

Conference & Workshops

10th - 12th May 2016

R3,850
3 day event

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