I have seen good products shut down because they were designed by developers and failed to entice the customer. I have seen beautifully designed systems which fell short because they did not offer anything new. In many of these sad stories the founders forgot to think their business model through. This workshop offers a thinking tool which helps find the product/market fit – Business Model Canvas.
We will examine seven main elements of any business: value proposition, customer segments, customer relationships, channels, key activities, resources, partners, cost structure, and revenue streams. We will see how all these elements interact with each other. Finally, we will challenge our thinking by applying constrained prototyping, encouraging new ideas, new sets of features, or even product pivots. By the end of the workshop, you will be able to put your product ideas to the test and find a way to build a winning business.