You’ve been tasked with providing copy for a website redesign, but you’re not sure where to start. Maybe you were trained as an advertising copywriter, but you want to expand your skillset. Or you’re a journalist looking to shift careers and transition into web writing. You might be a visual or interface designer who has no writer to call on, but you still need to create content for your digital projects.
This interactive workshop is for you.
First up, you’ll learn how web writing differs from traditional marketing copywriting. We’ll talk about the various types of content you might need to write for a website, and how you can approach each of them.
We’ll examine a number of web writing principles in detail, and look at some common pitfalls to avoid. Once you’ve got a handle on all that, we’ll analyse examples of bad web writing and practise making improvements together.
Other areas we’ll explore in the workshop include customer journeys, voice and tone, findability, and information hierarchy.
You’ll leave this session with a toolbox full of resources and fresh confidence in your web writing skills.