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Would you use this? Working out whether people will adopt your innovation without actually building it?

10:20 - 10:55
Philip Barrett / Director of the experience design team at Deloitte Digital Africa    

Twitter? Mobile wallets? Pokemon Go? Segway? Predicting the success of an innovation is notoriously hard. You need to spend time with customers to understand their behaviour and motivations. But you can’t ask “Would you use this?” because people simply can’t predict. This talk will look at research and analysis techniques that can get you better answers.


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