UX Strategy Fundamentals is aimed at intermediate to senior UX practitioners, strategists and people leaders who want to have a greater impact in their companies/clients/teams than just delivering great designs, and start making more of a strategic impact at senior level. The talk will define what a good UX Strategy looks like, and how it can be applied within your own organisation.
The talk will cover the following fundamental aspects of UX Strategy:
- Creating a vision of where you would like to be
- Creating a roadmap to move your organisation from the current to future vision
- How do we measure the success of your initiatives?