The future of UX in your industry …
…. as a product, service or design

With an ever changing landscape and the constant emergence of new trends like AI in VR, Chatbots, Omnichannel UX, UX in Retail and more, the Cape Town 2017 Conference dives into the latest UX trends, how they are being adapted and what experts in the community are doing to improve on user centered design.


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Kevin Cannon

Keynote: Design and the sleight of hand

In this talk, we will explore the psychology behind magic and how it relates to design.

We will look at 4 key techniques that magicians use – misdirection, illusion, persuasion, deception – and explain what they are, why they work, and discuss how we can use these methods in our own designs.

Dave Nel

The Public Cloud and the challenge to UX

Public Clouds like Microsoft Azure are fundamentally changing the way technology is being consumed. The Cloud has introduced new paradigms of interaction being driven by innovations in AI such as Chatbots with the ability for natural language understanding.Where previously scale was a concern, offerings like Azure CosmosDB allows for globally distributed big data storage, while still offering read times of less than 10ms. The use of Machine Learning is driving the advancement of technology at unprecedented rates. The development of new interactions paradigms such as AR are being fuelled by the ability of vast amounts of diagnostic data to be processed and understood in extremely short periods of time. Despite this ability to scale and to deliver technological complexity previously considered out of reach, these solutions manifest themselves in users hands which means that UX is being required to evolve at the same pace. UX needs to be able to provide user guidance faster, as the compute server side is vastly more responsive. UX needs to handle scenarios where users could be interacting with non-humans and further more UX needs to guide user's through new and unfamiliar interaction paradigms. Digital saturation means that users are expecting world class experiences. The Cloud is enabling everyone to deliver on those expectations. UX needs to ensure developers actually make it usable.
Prudence Spratt

UX in eCommerce

Putting your money where your mouse is – lessons learned about the role of UX in eCommerce in South Africa. Unless you’ve (literally) been living under a rock, you’ll know that online shopping is gaining major popularity in most countries across the globe. Today’s online retail industry yields a smorgasbord of data about the people, the products, and the purchasing patterns, which we can use to inform our own decision making here in South Africa. Our company, Spratt Digital Consulting, is a digital consultancy in Johannesburg that specialises in eCommerce. We’ve been operating since 2013, and have built, rescued, launched, managed and marketed over 40 eCommerce offerings across a variety of industries. Global data is one thing, but what practical experience has taught us about the nature of eCommerce in sunny South Africa is another thing entirely. Going into new projects, we’ve learned to check our assumptions at the door and keep an open-minded approach. This is mostly because – as the past 4 years have taught us – eCommerce is a predictably unpredictable mistress, and here – where eCommerce is still quite new - this is no exception. In this talk we cover some of the key takeaways from our eCommerce experiences – some of which may seem like common sense, yet we’ve sensed they aren’t all that common. Each of these takeaways speaks loudly to the importance of User Experience in eCommerce, drawing on examples and anecdotes from some of our own projects.
Rishal Hurbans

What the Rise of Augmented Reality Technology Means for UX Design

An overview of augmented reality(AR) technology available today, practical uses of AR technology, and the impact it has on user experience design and the change in concerns for UX designers as it becomes more widely accepted and used by the masses.
Marli Ritter

IoT & Accessibility – creating a “smarter” new world

Internet of Things (IoT), also called SMART technology has taken the tech world by storm the last couple of years. Internet-connected devices are being used in innovative ways to improve quality of life for all people. IoT potentially offers a revolutionary, fully accessible and “smart” world by improving interaction between objects, their environment and people. While the main focus of IoT is to make the world smarter, it can only be achieved if the right information is accessible at the right time, through technologies such as Artificial Intelligence (AI) and Assistive Technology (AT). The core principles of these futuristic technologies are buried in the history of UX throughout the 20th century and by going back to the basics, we can create a “smarter” new world.
Justin Evans

The Great Design Sprint Heist

Good ideas are hard to come by, even the best ideas face an uncertain path to success. This is true whether you are in a startup, teaching a class, or working inside a large organisation. A Design Sprint is a great way to have a space where everyone in a room can unpack challenges, come up with and test ideas with actual users.
Can you pull off a grand heist using a Design Sprint.. the simple answer is YES! Justin Evans will talk about what a Design Sprint is, how it works and provide insights into challenges one can expect and how to overcome them.
Kathryn Richards & Emma Carpenter

Being, not Seeing

As designers, we have a responsibility to really ‘be’ the people we are designing for - ‘seeing’ is no longer enough. We might think we understand the recipients of the product or service but are we going far enough, in being them and not projecting our preconceptions and ideals upon them? We talk about empathy and context but are we really doing this or just paying lip service and skimming the surface? We have a chance to really shape experiences across the African continent – going back to origins, really being somewhere, feeling and relating, not just seeing it from the outside – is a good place to start. This talk explores the line between being and seeing, and how the application of it in our everyday work can make the difference to everyday lives.
Lindie Cilliers

Keynote: Under the floor boards: a tale of two cultures

“Recognizing the need is the primary condition for design.” – Charles Eames   We live in a world where we are inundated with invisible communication and subliminal cues. Design is used to influence and change behaviour, so subtle, you wouldn’t even notice it. Beautiful design is often unseen, quiet and doesn’t scream for people to pay attention to it, it doesn’t need to. It’s just there, silently creating frictionless interaction. Designing ways of being. As designers, we have a responsibility to practice ethical design. We have a responsibility to improve, to delight and to do what’s right. We need to leave things better than they were. Silo 1 is a story of independent-mindedness, integrity, accountability, modesty and social responsibility. Everything all designers should strive for.
Olga Elizarova

ImagineCare: Empowering Patients with Behavioral Science and Technology

World-class health system Dartmouth-Hitchcock is a leader in population health management, renowned for providing value-driven, evidence-based care, when and where people need it most. When Dartmouth-Hitchcock decided to harness its customer-centric mindset, evidence-based care pathways, and a new 24/7 digital health center to create an integrated mobile health solution called ImagineCare, none of the applications on the market fit the team’s vision of a truly proactive and patient-centric platform. Mad*Pow collaborated with Dartmouth-Hitchcock to help design and develop a revolutionary new set of mobile and web applications that support the service and disrupt healthcare as we know it. This presentation will provide an in-depth explanation of the human-centered design and the behavior change design processes behind the solutions. You will learn how these two processes work together and how we can use technology, design and behavioral science to motivate and empower people.
Scott Gray

UX with Soul

Broad narrative: UX is not a clinical 0's and 1's science, there's a need for usability but above that, there's "DESIRABILITY". I argue that a UX'ers job is to make sure that desirability is always kept alive. After all the X in UX is "Experience", something that is inherently all about emotions.
Monique Heyden

Power-duo UX and Scrum – Going the extra mile for your users

Let's face it - a marvellous, user-centric UX is what makes digital solutions great. It is what makes users use a solution, it is what makes them love it - a fact that's frequently overlooked by IT companies and development teams. The agile methodology Scrum is getting increasingly popular for software development and user experience designers as integral part of the Scrum can be the key to success. In my talk, I will discuss challenges and best practices for the successful integration of UX designers in Scrums and share and my past experiences as UX professional within a development team.  

Head, Heart & Soul – User Experience trends in the automotive industry

The secret to future customer engagement will be the ability to personalise experiences authentically at an individual level. In a world that is changing rapidly and expectations are far more demanding, it is becoming far harder to differentiate and add value. For automotive manufacturers and retailers this is even more challenging, especially in a market where customers have increasingly innovative ways to purchase and service cars and loyalty is hard to achieve.
Head, Heart & Soul provides a fascinating insight into this challenge based on the best practice learnings of CGA in the world of Customer Experience and the real life experiences of Renault in building a world class brand proposition.
Nicola du Toit & Steve Barnett

More heart ❤ and more humans with Inclusive Design

The more things change the more they stay the same. While we design and develop for new and shiny things, many users are stuck with older devices, slower connections, or some form of disability. We need to make sure that we don’t leave anyone behind, and Inclusive Design can help us do this. In this accessibility-themed workshop you’ll learn how to make better, more inclusive, things with hands-on, practical, exercises. We’ll also be giving and receiving high fives. 🙂
Olga Elizarova

Play, collaborate, change

Behavior Change Design is a quickly growing and continually evolving field. It utilizes methods and techniques from research, data analysis, sociology, psychology and human-centered design to craft interventions that influence behaviors. Designing through the lens of play and games inspires fun and interactive exploration of concepts and ideas that energize routines, environments, and outcomes in everyday life. What if game design principles and behavior change techniques were applied together to design products or services aimed at helping people to achieve community-based goals in health, social good, sustainability, animal welfare, and more?
 Participants in this hands-on workshop will learn to use the behavior change design methods to craft an intervention targeting community-based goals of their choice, as well as techniques designers use to motivate, engage, and reward players through a game’s lifecycle. 
A practical, step-by-step methodology will be explored throughout the half-day workshop, through a series of interactive group activities and applied to prototyping a concept for a community-based behavior change intervention. The Play, Collaborate, Change workshop is open to anyone who wants to learn how to collaborate with a group on designing transformative solutions to real-world behavior change problems. This workshop is hands on, interactive, and exploratory. We encourage participants who are activity driven and truly interested in diving into a problem space to attend. Attendees of similar workshops we have facilitated include UI/UX designers, healthcare, financial services, education, marketing, design strategy and content strategy professionals. We would love to have attendees in public health, government, social entrepreneurship, technology organizations, community based and private sector organizations addressing or passionate about health, social good, sustainability and animal welfare participate as well. Seriously, anyone who wants to play, collaborate, change is welcome!
Kevin Cannon

Interaction design in the real world

For many years interaction design has been mostly about web or mobile UIs. Increasingly however, we’re putting screens on all types of devices, from refrigerators to coffee machines, and everywhere from museums to shopping malls. Our users are no longer just sitting at their desks while using our designs. As a result, many of the conventions we rely on fail us in these contexts. If you’ve ever seen someone struggling to buy a ticket at a metro station, that is one of the reasons why. In this workshop, we’ll learn what principles we can copy, what we should change, and we will take a hands-on approach to prototyping and designing for these new exciting contexts.
Justin Evans

UX in Agile…sorcery!!!

Implementing User Experience Design (UXD) in an Agile environment can be challenging and scary but can also be rewarding and fun. Utilising Lego, Justin Evans will help you understand what Traditional UX, Agile UX and Lean UX are, provide tips and techniques on how you can effectively introduce UXD into an Agile environment, experience working in a team using techniques from Agile UX and Lean UX and techniques you can use with your teams immediately.


Jesus Boveda

Marketing & Communications Vice President

Jesus Boveda is 41 years of age, having been born in Bilbao, Spain.  Following his schooling, he studied in ICADE (Madrid), where he attained degrees both in Law and Business Administration. Jesus commenced his work career in Renault Spain in 2000 and has (more…)

With a career spanning over 20 years of senior board level experience in businesses like Woolworths, Kingfisher, Dorling Kindersley and Digitas, Chris has consistently pioneered the customer agenda and is widely recognised as a leading (more…)

Emma Carpenter

Visual design lead

With a specialist visual design background, Emma had 16 years of experience working with brands in digital agencies both in South Africa and London (more…)

Kathryn Richards

Service design lead

Kathryn's started her career as a design and innovation strategist for the medical sector in a specialist design consultancy London in 2003. (more…)

Kevin Cannon

Principal Designer

Kevin is a Principal Designer at frog specialising in Interaction Design. He has designed medical devices, smart home products and museum exhibitions and has cried in many usability tests along the way. (more…)

Monique Heyden

Solutions Architect

Monique Heyden is a Solutions Architect and User Experience Designer from Germany. She has a Master of Science in Technical Communications from Karlsruhe University where she specialized in  (more…)

Scott Gray

Head of Experience Design

Tall, muscular, incredibly handsome. Specialist generalist. Digital thinker. Head of Experience Design at Mirum. (more…)

Nicola du Toit

Senior UX Designer

Nicola du Toit is a senior UX designer at Takealot.com by day, and a musician by night. She has a Masters degree specialising in human-computer (more…)

Rishal Hurbans

Solutions Architect

Rishal is currently fulfilling the role of a solutions architect at Entelect. He is involved in ideation, strategy, and design of solutions for various national and international (more…)

Marli Ritter

UX Lead

I’m a cat lady from Cape Town who lives (almost exclusively) for UX and wine. I started off as a graphic designer in the late 90s but, never easily sated, (more…)

Prudence Spratt

MD and Founder

Prudence is a specialist digital consultant with a strong background in digital product management. Her career in digital has taken her around the world, from big corporates to tiny start-ups and everything in between. She returned to SA and (more…)

Steve Barnett

Front-end developer and User Experience consultant

Steve Barnett works as Front-end developer and User Experience consultant. He loves applying user-centered design principles to front-end (more…)

Olga Elizarova

Healthcare Designer and Senior Behavior Change Analyst

Olga is a dentist, healthcare designer, senior behavior change analyst and entrepreneur. After obtaining public health degree at Brown University she joined Mad*Pow the human-centered design consultancy to work in the digital health space as Behavior Change Designer. (more…)

Dave Nel

Managing Partner: Microsoft Regional Director

Dave is the Managing Partner and co-founder of Tangent Solutions, an IT consulting company that focuses on digital transformation. Dave works with a developer communities and is involved with a couple of User Groups. (more…)

Richard Van As

Inventor and CEO of RoboBeast

When Rich lost some fingers one could say he went out on a limb to find the best solution for a prosthetic hand. This led him to 3D printing and the development of the RoboHand, (more…)

Gustav Praekelt

Founder and CEO

Founder and CEO of Africa-based Praekelt Group, a leader in the creation of mobile platforms and services for the majority world. I am a passionate believer that mobile technology will transform Africa and (more…)

Tyrone Rubin

Founder and CEO

Tyrone is founder CEO of SenseVirtual which is leading Africa forward with its mind blowing Virtual Reality experiences and solutions. SenseVirtual has created Virtual Reality solutions and experiences for the Advertising, Property and (more…)

Lindie Cilliers

Head of UX

I’ve been in love with design since the day I threw my first toddler tantrum. Perhaps it’s my obnoxiousness, perhaps it’s my interest in everything that is different (and intelligent and totally against the norm). I’m ok with it being both.   (more…)

Justin Evans

User Experience Consultant

User Experience Consultant. Facilitator. Coach. Self-proclaimed geek. Justin has been in the digital industry for 10+ years and started his career as an interior architect designing experiences in a 3D space. His vision for the world is to help make technology invisible by (more…)


Full workshop day (2 sessions) R 2,200.00
Half Day Workshop R 1,200.00
Standard Conference R 1,850.00
Standard Conference – Bitcoin Only

This reduced rate is for bitcoin payments only! Limited amount of seats available in this price.
Please deposit using address – 16NN2xbaGXBicBFsy3i2n7tUxtWDNUCiVh
Remember to leave your name and email address in note.

R 1,550.00
Full Access (all 3 days) R 3,700.00
Full Access (all 3 days) – Bitcoin Only

This reduced rate is for bitcoin payments only! Limited amount of seats available in this price.
Please deposit using address – 16NN2xbaGXBicBFsy3i2n7tUxtWDNUCiVh
Remember to leave your name and email address in note.

R 3,400.00
Late Registration R 2,400.00
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Allan Gray Auditorium, 1 Silo Square, V&A Waterfront, Cape Town, 8001



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