World-class health system Dartmouth-Hitchcock is a leader in population health management, renowned for providing value-driven, evidence-based care, when and where people need it most. When Dartmouth-Hitchcock decided to harness its customer-centric mindset, evidence-based care pathways, and a new 24/7 digital health center to create an integrated mobile health solution called ImagineCare, none of the applications on the market fit the team’s vision of a truly proactive and patient-centric platform.
Mad*Pow collaborated with Dartmouth-Hitchcock to help design and develop a revolutionary new set of mobile and web applications that support the service and disrupt healthcare as we know it. This presentation will provide an in-depth explanation of the human-centered design and the behavior change design processes behind the solutions. You will learn how these two processes work together and how we can use technology, design and behavioral science to motivate and empower people.