I’ve been in love with design since the day I threw my first toddler tantrum. Perhaps it’s my obnoxiousness, perhaps it’s my interest in everything that is different (and intelligent and totally against the norm). I’m ok with it being both.
So, true to form, my creative exploration started with the viola. Which in a way led me to Multimedia Design and Production. Using sound, video and design to influence behaviour was intoxicating. Yet still needing to satisfy my inner geek, I discovered the beauty of behavioural science + data with added usability testing all wrapped in design = pure bliss. I found it! How to be an analytical creative.
It is tenacity mixed with design, curiosity and geekdom, that has led me to the incredibly interesting space I am today. I challenge myself to explore with every project, professional or personal. Because true magic and brilliance is beautiful, simple, and most importantly, functional.