Willy Lai

VP of UX at Macy's (former Apple, Samsung, PayPal)


Willy Lai is an award-winning user experience design leader with over two decades at top tech companies in Silicon Valley, including Apple, Samsung, PayPal, Intuit, and eBay.
He has had in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, Web, and desktop. He currently leads omnichannel user experience design as Vice President of User Experience for Macy’s, and concurrently leads product design as Chief Design Officer for Haggleland. Prior to Macy’s and Haggleland, Willy held Director of User Experience Design positions for Apple’s FileMaker business software and Samsung’s Milk Music streaming music apps. Willy has also led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs strategically align user needs and business goals, and have garnered many industry awards, including Communication Arts, W3, and A’Design. Named a “UX Guru” by Design Bureau magazine and one of “10 UX Influencers to Follow” by Speckyboy Design Magazine, Willy has been profiled in industry publications such as Design Bureau and iMagazine for his work with Samsung and Google.
Willy has given keynote UX talks and workshops worldwide, including England, Germany, Poland, Spain, Austria, China, Canada, United Arab Emirates, and cities throughout the United States. He has lectured, mentored, and advised at universities such as UC Berkeley (& Extension), Stanford 
University, ArtCenter College of Design, Parsons School of Design, School of the Art Institute of Chicago, UCLA Extension, UC Irvine, Academy of Art University, and UCSC Extension. He is a career coach for many professionals and students, and holds a degree in Architecture from UC Berkeley’s College of Environmental Design.