UX South Africa 2019
08:00 - 12:00
Conducting UX research (interviews, surveys, usability testing, etc) tends to leave you with lots and lots of raw, unfiltered, unstructured data. How do we sort through that data and turn it into usable insights, recommendations, and starting points for ideation?
13:05 - 17:00
This is a hands on approach to solving big problems as teams. Based on the Lighting decision jam concept this workshop will help attendees to learn a creative problem solving skill they can apply right away with not need for extra training or facilitation.
While everyone agrees with the importance of user testing, are we actually doing it? And are we doing it the right way?
The two major constraints to doing usability testing in any agile project are time and budget. How can we keep the essence of the agile framework and yet conduct usability testing such that instead of failing fast, we detect failures at the earliest and take corrective measures right away.
Changing times demand new perspectives and Girish will share his experiences on agile user testing in this workshop.
09:00 - 10:00
Is it time to look beyond ROI of UX and create a more ‘humanitarian’ set of metrics for UX? A set of metrics that helps balance profit with ensuring better quality of life for our planet and its citizens. The world of Nobel prize winning economists provides inspiration for creating a new Design Index.
10:00 - 10:40
The innovative field of Consumer Neuroscience (AKA Neuromarketing) provides insight into the inner workings of your users brain. With the use of neurofeedback techniques and biometric technologies, we are able to fully understand how your user experiences your online platform, moment by moment. Key topics will include attention, emotion, memory and decision making - how these work and what you can do to ensure that you are creating user experiences that grab attention, are emotionally engaging and memorable. We will also share some real world case studies of the application of Consumer Neuroscience for UX/UI testing, and possibly a live demonstration of some of the technologies.
11:00 - 11:30
We live our lives working most of the time. We attempt to have this "perfect" work-life balance which doesn't exist we only have one life. I want us to think about how we as UX designers can design our life to live it to our best potential. We already have the tools we do it for clients and companies all the time.
11:35 - 12:10
13:05 - 13:35
One of the fields that is often overlooked in the application of machine learning is user experience (UX) design. Machine learning is already helping designers in many different ways – new tools, new possibilities for experiences – and can be applied in so many more ways going forward. All of this will be discussed in this talk, with practical UX examples to boot.
13:40 - 14:15
14:20 - 15:00
Every once in a while we need to take a step back from our work to make sure we’re asking the right questions, solving the right problems, and remembering the real humans we’re designing for. In this session we’ll do just that. You’ll walk away with a fresh commitment to doing the best work you can, and allocating your time, budget, and energy in the most appropriate way.
15:20 - 15:55
Often user journey maps are made with qualitative research which can take weeks or months to explore and determine. We (Noldus) have worked on a project together with the Tech3Lab in Montreal in which quantitative and qualitative research is combined to determine friction points in a user journey map in 3 days (including testing!). Based on the determined friction points, they reviewed what happened with the user attention and emotions during that specific moment. Find out what we have learned during this project and how you can use it in your research as well!
My practical tactics for addressing complex problems
As designers, we have an ever-growing responsibility to society as more and more people make tech a part of their daily lives - staying healthy; earning an income or even finding love. How has design helped us and where has it failed? Now more than ever, it’s vital that we ask ourselves: What sort of future do we really want to design?
Every day, we take vital decisions around how people experience technology and in turn how their lives are shaped. Critical design, through approaches like design futures and speculative design, allows us to explore the cultural, social and ethical implications of emerging technologies. In doing so, we can champion design that builds positive futures and avoids disastrous results.
We call ourselves creatives, yet we spend most of our lives re-creating exiting solutions instead of creating new ones. This talk is about walking in your calling to create. You will be challenged to take risks, live on the edge, and even touch some lives as you go. The question is, are you willing?
Globally, governments are implementing citizen-driven strategies, design thinking, and working with behavioural insights to drive meaningful change. Governments in South Africa are starting to understand the value of service design, design thinking, behavioural change and UX, particularly in the digital space. Mirum has been working with provincial government to create standards, products and strategies to drive empathy and champion citizen-centricity. This talk will explore some of the unique challenges, outputs and successes, and explore some of the work still to be done.
We should treat employees as users of the organisation as a product. At Jembi, we employed user-centred design processes to improve our internal experience. To reduce stress and employee churn. Removing environmental friction that slows delivery. Empowering our people to build better experiences.