Nadia Naidoo
Nadia is a service designer with 20+ years in the design industry. Her career has come full circle: starting with web design, diving into coding, mastering customer experience (CX), and now back to her true passion—crafting meaningful services that deliver.
Workshop 2 Cape Town: Let’s Design Sprint!
A Design Sprint is a framework where you unpack business challenges, brainstorm ways to address them, prototype and validate them in just 5 days! Using practical examples, we will be running our own condensed Design Sprint to show you how easily you can apply it within your own team. The most valuable thing you will learn in this session is to fail early, quickly and inexpensively.
Justin Evans
Arcanum Founder, Experience Design Consultant. Facilitator. Coach. Self-proclaimed geek. Justin has been in the digital industry for 16+ years and started his career as an interior architect designing experiences in a 3D space. His vision for the world is to help make technology invisible by making it more human and natural for anyone to use. Justin also loves to fail, because through failure you learn the best lessons. His mantra to design is to fail early, fail quickly and fail inexpensively.
Workshop 1 Cape Town: UX research methods and how to leverage analytics to enhance qualitative research
This workshop will introduce you to essential UX research methods, including A/B testing, evaluative, and generative techniques, and how to leverage analytics to enhance qualitative research. You’ll also learn how to apply these methods effectively, even when working independently or with limited resources.
What You’ll Learn:
1 UX Research Fundamentals: Gain a clear understanding of evaluative and generative methods, their purposes, and when to use them.
2 A/B Testing Mastery: Learn how to design, conduct, and interpret A/B tests to improve user experiences.
3 Practical Application: Participate in interactive activities to apply research methods like usability testing, interviews, and surveys to real-world scenarios.
4 Overcoming Challenges: Discover strategies for conducting UX research effectively
Key Takeaways:
• Hands-on experience with A/B testing and other UX research methods.
• Confidence to choose the right research method for different scenarios.
• Practical tips for managing UX research projects with limited resources.
• Access to resources and tools to continue your UX research journey.
Who Should Attend:
UX designers, product managers, marketers, and anyone involved in user research who wants to enhance their skills and apply research methods effectively.
Outcome:
By the end of the workshop, you’ll have the knowledge and tools to conduct impactful UX research, even in resource-constrained environments, and make data-driven decisions to improve user experiences.
Agenda Highlights:
• Introduction to UX research methods and their applications.
• Deep dives into A/B testing and other key methods with interactive activities.
• Strategies for overcoming challenge.
• Open Q&A and discussion to address your specific needs.
Materials Provided:
• Workshop slides and activity templates.
• List of resources and further reading for continued learning.
Join us to elevate your UX research skills and create user-centered designs with confidence!
Gidon Orelowitz
