This workshop will introduce you to essential UX research methods, including A/B testing, evaluative, and generative techniques, and how to leverage analytics to enhance qualitative research. You’ll also learn how to apply these methods effectively, even when working independently or with limited resources.

1 UX Research Fundamentals: Gain a clear understanding of evaluative and generative methods, their purposes, and when to use them.

2 A/B Testing Mastery: Learn how to design, conduct, and interpret A/B tests to improve user experiences.

3 Practical Application: Participate in interactive activities to apply research methods like usability testing, interviews, and surveys to real-world scenarios.

4 Overcoming Challenges: Discover strategies for conducting UX research effectively

• Hands-on experience with A/B testing and other UX research methods.

• Confidence to choose the right research method for different scenarios.

• Practical tips for managing UX research projects with limited resources.

• Access to resources and tools to continue your UX research journey.

UX designers, product managers, marketers, and anyone involved in user research who wants to enhance their skills and apply research methods effectively.

By the end of the workshop, you’ll have the knowledge and tools to conduct impactful UX research, even in resource-constrained environments, and make data-driven decisions to improve user experiences.

• Introduction to UX research methods and their applications.

• Deep dives into A/B testing and other key methods with interactive activities.

• Strategies for overcoming challenge.

• Open Q&A and discussion to address your specific needs.

• Workshop slides and activity templates.

• List of resources and further reading for continued learning.

Join us to elevate your UX research skills and create user-centered designs with confidence!