Speaker Panel

Dean Broadley

Dean is a Design Executive from Cape Town, South Africa. He’s spent his career working hard to connect experiences in the physical, digital and career spaces and finds great value in leaving things more human than he found them. Currently the Founder of Designing Humans, an organisation dedicated to professionalising & strengthening design in Africa, he spends his time mentoring individuals, assisting enterprise design executives demonstrating the value of design, managing design practice at scale, raising design literacy and developing sustainable talent pipelines. Previously, Dean has worked in startups and tech businesses as a Product Designer, been an executive design director for a multi-national bank and a digital communications specialist. Outside of work, Dean spends his time with Design communities in South Africa creating the platform for designers to share, learn and improve through the practice of being human. He is also an avid Chilli breeder 🌶

Keynote – Dean Broadley

Speaker Panel

Neurodesign: Unveiling the Secrets of the Brain-Driven User Experience

Join us as we delve deep into the intriguing intersection of neuroscience and UX design, demystifying how the human brain processes digital experiences and the influence of cognitive biases on user behaviour. This talk equips attendees with the knowledge to ethically apply neuroscientific insights in UX design, enhancing engagement and decision-making. Explore the brain’s role in visual design and emotional engagement, master user-centred interaction design, and uncover the power of neurofeedback in shaping intuitive experiences. We emphasize ethical considerations and showcase real-world neurodesign success stories. Join us to decode the brain’s secrets and craft more compelling, user-friendly interfaces that prioritize well-being and consent.

Speculative Design Workshop Retrospective

Join us in using design and engineering to solve and bring awareness to our biggest challenges as a planet and a country.

Jacqueline Fouche

I’m a hands-on, principal experience designer and design coach specialising in conceptual design for startups and design operations. I set up design departments to get designers to work successfully with product and engineering in dual-track Agile and continuous delivery spaces.

Davidzo Mashiri

Davidzo is a UX Researcher with roots in psychology as a registered psychometrist and has spent time working in Korea as an English teacher. Davidzo works at Sand Dollar Design and currently consults to Vodacom, merging her passion for mental health and design to enhance everyday lives.

Rachel Main

Rachael started her career as an Urban Planner, but after being exposed to User Experience by chance, she was attracted to the field and started with an internship at Sand Dollar Design, where she is currently employed as UX Designer, consulting across a range of clients in the Healthcare and Digital Marketplace industries.

Sean Buch

With a passion for scaling design teams through authentic leadership, Sean built the UX Practice at Entelect, a global technology consulting firm. Starting from scratch, he grew the team to over 40 talented designers, embedding human-centred practices into the company. He is now an independent consultant and small business owner, solving problems for customers across the globe.

His enthusiasm extends beyond the present, delving into Speculative Design and Futures Thinking. Here, he leverages his experience in Design Thinking and Design Sprint methodologies to explore tomorrow. Sean’s motivation for exploration is rooted in a desire to address the Wicked Problems that may not yet be apparent but are becoming inevitable, driven by disastrous environmental practices, unchecked capitalism, and the rampant use of AI and social media.

His deep love for science fiction in indie games, novels, and film informs his passion for envisioning what lies ahead. As Isaac Asimov eloquently stated, “There is an art to science, and science in art; the two are not enemies but different aspects of the whole.” Sean firmly believes that design and engineering are crucial to solving future challenges. Sean has an MA in Fine Arts and continued skills development at The Interaction Design Foundation.