Workshop 2 Johannesburg: A Hands-on Workshop on Abstracting Value Streams Up and Down for Maximum Impact

Mapping Value Streams to Sell Service Design Thinking to the Right Stakeholders
Key takeaways, would look as follows:
  1. What are value streams: Participants will grasp what value streams are, how they differ from processes, and why they are critical in large enterprises.
  2. Practical skills in mapping value streams: tips and enhanced tactics for better journey mapping and service blueprinting
  3. Building a persuasive case for mapping value streams: Develop compelling narratives and data-backed arguments to sell the importance of value streams to executives and decision-makers
  4. Identifying and prioritising opportunities: Participants will understand how to connect these insights to business objectives like cost reduction, efficiency gains, and customer satisfaction

Workshop 1 Johannesburg: How to write when a UX writer isn’t around

This hands-on workshop will equip you with the skills and knowledge to create clear, user-friendly digital content—even when a dedicated UX writer isn’t available. Tailored for the South African context, the session covers multilingual and mobile-first considerations, practical writing principles, and tools to improve user experience (UX) through effective writing.

Key Takeaways:
1 Understand UX Writing Basics: Learn what UX writing is, how it differs from traditional copywriting, and why it’s essential for creating intuitive digital experiences.
2 Know When to Hire a UX Writer: Identify situations where a UX writer is necessary and when you can handle writing tasks internally.
3 Master UX Writing Principles: Discover how to write clear, concise, and consistent copy that aligns with your brand’s voice and tone.
4 Apply Your Skills: Participate in practical exercises to rewrite poor UX copy, such as error messages, form instructions, and call-to-action buttons.
 5 Access Tools and Resources: Explore tools, templates, and workflows to streamline UX writing, including resources for multilingual and culturally sensitive design in South Africa.
 6 Take Home Templates: Gain access to downloadable style guides, worksheets, and resource packs to implement UX writing best practices in your projects.

Who Should Attend:
Designers, developers, marketers, and anyone involved in creating digital content who wants to improve user experience through effective writing.

Outcome:
By the end of the workshop, you’ll have the confidence and tools to write user-friendly copy, even without a dedicated UX writer, and the ability to advocate for UX writing when it’s needed.

Materials Provided:
◦ Presentation slides
◦ Worksheets and templates
◦ Resource pack with tools and guides
◦ Practical exercises for hands-on learning

Join us to transform your approach to digital content and create experiences that users love!