In a competitive market , customers have a lot more choice than ever before and they have varying preferences in terms of the channels they use based on the different activities in their journey to find the right product or service.
A customer might start research via mobile or online and complete the purchase in-store or via the phone . It is up to the Brand to make it easy for customers to select their product or service and assist them in making the right decision.
In the battle to stay relevant, Brands need to keep UX and content fresh and current to keep the interest of prospective customers.
In-store design, mobile optimization and online ease-of-use might address much of the experiential design, but it’s the smallest moments that can lead to the biggest return, or rather “micro moments” that would lead the path to purchase.
DSG specializes in UX design for integrated customer experience and I will share some practical local case studies and insight.