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Ethnography and self-reflection in design: adapting to new African contexts

11:40 - 12:15
Kate van Niekerk / User experience designer    

Discrimination still persists in design, both physically and digitally. This has been emphasised recently by the controversies around racial and gender-based discrimination on platforms such as Airbnb, Snapchat and Uber. As Africa accelerates into digital and technology spaces, additional layers of exclusion are emerging, linked to the variety of social, economic and even political contexts on the continent. AS UX specialists in a South African context, we need to better empathise with our users and reflect on our own positionality to achieve true inclusivity.


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