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Is that really what you want? Putting the why before the what

08:00 - 12:00
Richard Graham and Matt Wate /     

This workshop aims to teach cross-disciplinary teams how to effectively unpack objectives in order to get to the true objective or opportunity a project represents. Participants will be taught how to interrogate a vague or overly prescriptive objective using design thinking principles so that everyone in the team agrees upon the true objective, the why, and can work collaboratively on a solution that actually provides value to users, meets a business objective and is built from the input of the entire team.


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