UX South Africa Online 2020
09:00 - 09:35
Nancy will discuss how we use Global Research to prioritize what product teams really need to build well and understand if their designs have relative ease of use that translates well to non-US users
09:45 - 10:10
The landscape of Africa is changing at an exponential pace. Over the next decade, the world’s largest and youngest workforce will emerge. There is a need to understand them with signs pointing to a vastly unexpected and non-traditional path for their future in terms of their finances, their employment and their mobility. Successful design solutions require a deeper understanding of our continents’ cultures, diversity and possibilities. What makes us unique could just be the recipe for our success. This talk will look at some examples where we are changing the paradigm and writing a new and dynamic future where we embrace out diversity.
10:45 - 11:10
In a time where standard design methodologies and process are so accessible to all, do we run the risk of becoming too repeatable, structured and systematic? Do prescribed and repeated methods run counter to the ethos of creativity and the magic of making something from nothing?
With companies like IDEO, Apple, Airbnb and Google sharing and elaborating on their processes and guidelines, are we as designers becoming addicted to following a playbook? Crafting cookie cutter user flows and going through the motions of filling out persona templates we found online?
In an industry that is evolving so rapidly, is it safe to rely on tried and tested ""best practice"" techniques? A process that proved successful today could be unworkable and impractical tomorrow.
I unpack fundamental principles and values of these methodologies that are truly timeless and applicable to all aspects of design.
11:20 - 11:55
A case study of our design thinking mentorship programme which we ran with 7 Usability Analysts from Discovery. We taught and mentored 60 Grade 11 Orange Farm youth from 2018-2020, to solve a challenge of growing fruits and vegetables in a sustainable way in their communities, homes and school.
12:35 - 13:00
There is a high demand for UX designers in the market today however more and more designers are finding themselves in work that they did not sign up for. Doing just day to day UX is not enough to influence and change the direction. In this talk, we will explore skills that UX designers need to look into to level up their UX career in 2020.
13:10 - 13:35
The success of modern software development teams is greatly underpinned by cross-functional collaboration. With Agile having become the dominant methodology to deliver customer value through software, it has become vital for team collaboration. The Agile Manifesto and principles not only promote healthy collaboration between tech and business, but also between different roles in a team.
Sounds great, right? Reality isn't as dreamy as that, unfortunately. Having been part of many agile teams, often team success is threatened by a silent cold war between software developers and digital product designers. Each lives in fear about the impact the other has on their work.
How many times have you heard developers gnashing their teeth because a design ""is too complex to code""? How many times have you seen a designer spitting fire because development overlooked the detail in the UI interaction?
In this talk we'll identify the most common battles in the Dev vs Designer war - and how to possibly overcome them. Using Design Thinking as a framework, we'll discover how collaboration between Dev and Design can be designed better.
14:00 - 14:25
As much as AI is learning how to be more human, so are we learning from it. AI is making strides in understanding the nuances of natural language, answering questions as a human would and responding as a human would. Human-like AI is the ultimate in human centric design. We want to demonstrate how Amazon Alexa and voice UX has taken us to the next level and how these voice UI and AI app services are not only shaped by us but shaping us in turn. We want to provide a window into what the future holds for voice interaction and how designers are using innovations in Voice UX to solve the problems of tomorrow.
14:35 - 15:00
Tom is a product designer by day and Stand up comedian by night. But more importantly - a life-long freelancer. In this talk, he will share how he was growing and managing two parallel careers. What is it actually like to work for yourself, build a community and what to do with freedom from office? He will talk about growing as professional, share all the good and the bad from his experience. How he does it and is it all worth it.
Can we continue to design in a crisis? What can we learn as we see human behaviour, preferences, mindsets shift globally?
This talk will draw on lessons from working through the crisis on the potential for design to play a decisive role in addressing our societies' pressing challenges and drive innovation.
We can learn from past examples and provide practical takeaways from innovation in the time of the pandemic response.
Digital products teams that skip on research, validation and design function in their development and don't embed best UX practices in their process, regardless of their DevOps methodologies are often doomed to accumulate technical debt that will result with bad customer experience, loss of income and eventual failure. This talk is aimed at everyone who is not a designer, at all levels of a software development company, with a goal to show that design is much more than just UI, and how including your designer at an early stage of the development process, with focus on end-user, greatly influences the final outcome, saves on cost and reduces development time to market by helping developers to write code only once, and helping them before they type in "hello world"
She Can Do is an all-female run non-profit organisation that aims to upskill and support our members. At a high-level, our key values are transparency, equality and knowledge.
Over the past few years, we have realised that from building our team, our organization, and our community, there is so much that comes into play.
We have to consider important personal, social and cultural factors when aiming to do what we do – and this can be very daunting.
However, as designers we know that we cannot create without empathy or understanding. During this talk, I hope to share our human-centric methodologies and thinking that help us to create, maintain, and grow our community.
Africa emerged from decades of political-social problems, wars, natural catastrophes, amongst other phenomena that influenced its late development. The continent with the world's highest poverty rate has grown to 5.6% per year over the past few years. But, on the other hand, more than half of the world’s population growth in 2050 is projected to occur in Africa, increasing the continent’s population to 2.5 billion people.
And many of these will be young job seekers – the median age in Africa will be 25.4 years in 2050. As such, the creation of quality jobs in the world’s youngest continent will become ever more pressing, and people will require the skills necessary to navigate a rapidly changing and competitive global marketplace.
Substantial public investment in education, with rigorous teacher training and a focus on technological and scientific skills, together with infrastructure development and engagement with the private sector, will all be crucial to ensuring future prosperity and stability for Africa’s citizens.
That is why we have come out with Baoba, space/platform where the average young student with design talent, straight out of school or university, can get relevant exposure, learn to deal with real-world challenges and effectively come up with valuable solutions by applying world-class concepts.
Failure. That's the key topic of this talk.
Failure to recognize tunnel vision in doing user research, and a failure to design for the majority of your user base. This is the story of how I spent two years designing a product complexity-first, and alienated 99% of our user base in the process. How we made these mistakes, and how they can be avoided with a clear sense of self-awareness.
13:45 - 14:00