Schedule
UX South Africa
Cape Town Workshop
2 April 2025
Johannesburg Workshop
9 April 2025
- 2 April 2025: Cape Town Workshop
- 9 April 2025: Johannesburg Workshop
07:00 - 08:00
2 April 2025 : WORKSHOP Registration
08:00 - 12:00
Workshop 1 Cape Town: UX research methods and how to leverage analytics to enhance qualitative research
This workshop will introduce you to essential UX research methods, including A/B testing, evaluative, and generative techniques, and how to leverage analytics to enhance qualitative research. You’ll also learn how to apply these methods effectively, even when working independently or with limited resources.
What You’ll Learn:
1 UX Research Fundamentals: Gain a clear understanding of evaluative and generative methods, their purposes, and when to use them.
2 A/B Testing Mastery: Learn how to design, conduct, and interpret A/B tests to improve user experiences.
3 Practical Application: Participate in interactive activities to apply research methods like usability testing, interviews, and surveys to real-world scenarios.
4 Overcoming Challenges: Discover strategies for conducting UX research effectively
Key Takeaways:
• Hands-on experience with A/B testing and other UX research methods.
• Confidence to choose the right research method for different scenarios.
• Practical tips for managing UX research projects with limited resources.
• Access to resources and tools to continue your UX research journey.
Who Should Attend:
UX designers, product managers, marketers, and anyone involved in user research who wants to enhance their skills and apply research methods effectively.
Outcome:
By the end of the workshop, you’ll have the knowledge and tools to conduct impactful UX research, even in resource-constrained environments, and make data-driven decisions to improve user experiences.
Agenda Highlights:
• Introduction to UX research methods and their applications.
• Deep dives into A/B testing and other key methods with interactive activities.
• Strategies for overcoming challenge.
• Open Q&A and discussion to address your specific needs.
Materials Provided:
• Workshop slides and activity templates.
• List of resources and further reading for continued learning.
Join us to elevate your UX research skills and create user-centered designs with confidence!
Shaeema Boer | Cape Town Facilitator / Group Head of UX Research
12:00 - 13:00
Lunch
13:00 - 17:00
Workshop 2 Cape Town: Let’s Design Sprint!
A Design Sprint is a framework where you unpack business challenges, brainstorm ways to address them, prototype and validate them in just 5 days! Using practical examples, we will be running our own condensed Design Sprint to show you how easily you can apply it within your own team. The most valuable thing you will learn in this session is to fail early, quickly and inexpensively.
Justin Evans | Founder & Experience Designer
17:00
End of Workshop
07:00 - 08:00
9 April 2025 : WORKSHOP Registration
08:00 - 12:00
Workshop 1 Johannesburg: How to write when a UX writer isn’t around
This hands-on workshop will equip you with the skills and knowledge to create clear, user-friendly digital content—even when a dedicated UX writer isn’t available. Tailored for the South African context, the session covers multilingual and mobile-first considerations, practical writing principles, and tools to improve user experience (UX) through effective writing.
Key Takeaways:
1 Understand UX Writing Basics: Learn what UX writing is, how it differs from traditional copywriting, and why it’s essential for creating intuitive digital experiences.
2 Know When to Hire a UX Writer: Identify situations where a UX writer is necessary and when you can handle writing tasks internally.
3 Master UX Writing Principles: Discover how to write clear, concise, and consistent copy that aligns with your brand’s voice and tone.
4 Apply Your Skills: Participate in practical exercises to rewrite poor UX copy, such as error messages, form instructions, and call-to-action buttons.
5 Access Tools and Resources: Explore tools, templates, and workflows to streamline UX writing, including resources for multilingual and culturally sensitive design in South Africa.
6 Take Home Templates: Gain access to downloadable style guides, worksheets, and resource packs to implement UX writing best practices in your projects.
Who Should Attend:
Designers, developers, marketers, and anyone involved in creating digital content who wants to improve user experience through effective writing.
Outcome:
By the end of the workshop, you’ll have the confidence and tools to write user-friendly copy, even without a dedicated UX writer, and the ability to advocate for UX writing when it’s needed.
Materials Provided:
◦ Presentation slides
◦ Worksheets and templates
◦ Resource pack with tools and guides
◦ Practical exercises for hands-on learning
Join us to transform your approach to digital content and create experiences that users love!
Gidon Orelowitz | Johannesburg Facilitator / UX Writer at IG Group
12:00 - 13:00
Lunch
13:00 - 17:00
Workshop 2 Johannesburg: A Hands-on Workshop on Abstracting Value Streams Up and Down for Maximum Impact
Mapping Value Streams to Sell Service Design Thinking to the Right Stakeholders
Key takeaways, would look as follows:
- What are value streams: Participants will grasp what value streams are, how they differ from processes, and why they are critical in large enterprises.
- Practical skills in mapping value streams: tips and enhanced tactics for better journey mapping and service blueprinting
- Building a persuasive case for mapping value streams: Develop compelling narratives and data-backed arguments to sell the importance of value streams to executives and decision-makers
- Identifying and prioritising opportunities: Participants will understand how to connect these insights to business objectives like cost reduction, efficiency gains, and customer satisfaction
Nadia Naidoo | Senior Manager: Service design + Design research
17:00