Workshop 2 Johannesburg: A Hands-on Workshop on Abstracting Value Streams Up and Down for Maximum Impact

/in /by
Mapping Value Streams to Sell Service Design Thinking to the Right Stakeholders
Key takeaways, would look as follows:
  1. What are value streams: Participants will grasp what value streams are, how they differ from processes, and why they are critical in large enterprises.
  2. Practical skills in mapping value streams: tips and enhanced tactics for better journey mapping and service blueprinting
  3. Building a persuasive case for mapping value streams: Develop compelling narratives and data-backed arguments to sell the importance of value streams to executives and decision-makers
  4. Identifying and prioritising opportunities: Participants will understand how to connect these insights to business objectives like cost reduction, efficiency gains, and customer satisfaction

Workshop 2 Cape Town: Let’s Design Sprint!

/in /by

A Design Sprint is a framework where you unpack business challenges, brainstorm ways to address them, prototype and validate them in just 5 days! Using practical examples, we will be running our own condensed Design Sprint to show you how easily you can apply it within your own team. The most valuable thing you will learn in this session is to fail early, quickly and inexpensively.

Workshop 1 Johannesburg: How to write when a UX writer isn’t around

/in /by
This hands-on workshop will equip you with the skills and knowledge to create clear, user-friendly digital content—even when a dedicated UX writer isn’t available. Tailored for the South African context, the session covers multilingual and mobile-first considerations, practical writing principles, and tools to improve user experience (UX) through effective writing.

Key Takeaways:
1 Understand UX Writing Basics: Learn what UX writing is, how it differs from traditional copywriting, and why it’s essential for creating intuitive digital experiences.
2 Know When to Hire a UX Writer: Identify situations where a UX writer is necessary and when you can handle writing tasks internally.
3 Master UX Writing Principles: Discover how to write clear, concise, and consistent copy that aligns with your brand’s voice and tone.
4 Apply Your Skills: Participate in practical exercises to rewrite poor UX copy, such as error messages, form instructions, and call-to-action buttons.
 5 Access Tools and Resources: Explore tools, templates, and workflows to streamline UX writing, including resources for multilingual and culturally sensitive design in South Africa.
 6 Take Home Templates: Gain access to downloadable style guides, worksheets, and resource packs to implement UX writing best practices in your projects.

Who Should Attend:
Designers, developers, marketers, and anyone involved in creating digital content who wants to improve user experience through effective writing.

Outcome:
By the end of the workshop, you’ll have the confidence and tools to write user-friendly copy, even without a dedicated UX writer, and the ability to advocate for UX writing when it’s needed.

Materials Provided:
◦ Presentation slides
◦ Worksheets and templates
◦ Resource pack with tools and guides
◦ Practical exercises for hands-on learning

Join us to transform your approach to digital content and create experiences that users love!

Workshop 1 Cape Town: UX research methods and how to leverage analytics to enhance qualitative research

/in /by
This workshop will introduce you to essential UX research methods, including A/B testing, evaluative, and generative techniques, and how to leverage analytics to enhance qualitative research. You’ll also learn how to apply these methods effectively, even when working independently or with limited resources.

 

What You’ll Learn:
1 UX Research Fundamentals: Gain a clear understanding of evaluative and generative methods, their purposes, and when to use them.
2 A/B Testing Mastery: Learn how to design, conduct, and interpret A/B tests to improve user experiences.
3 Practical Application: Participate in interactive activities to apply research methods like usability testing, interviews, and surveys to real-world scenarios.
4 Overcoming Challenges: Discover strategies for conducting UX research effectively

 

Key Takeaways:
• Hands-on experience with A/B testing and other UX research methods.
• Confidence to choose the right research method for different scenarios.
• Practical tips for managing UX research projects with limited resources.
• Access to resources and tools to continue your UX research journey.

 

Who Should Attend:
UX designers, product managers, marketers, and anyone involved in user research who wants to enhance their skills and apply research methods effectively.

 

Outcome:
By the end of the workshop, you’ll have the knowledge and tools to conduct impactful UX research, even in resource-constrained environments, and make data-driven decisions to improve user experiences.

 

Agenda Highlights:
• Introduction to UX research methods and their applications.
• Deep dives into A/B testing and other key methods with interactive activities.
• Strategies for overcoming challenge.
• Open Q&A and discussion to address your specific needs.

 

Materials Provided:
• Workshop slides and activity templates.
• List of resources and further reading for continued learning.
Join us to elevate your UX research skills and create user-centered designs with confidence!

Harnessing No-Code and Low-Code: Adapting for the Future

/in /by

In an evolving digital landscape, the rise of no-code and low-code platforms is redefining how we build and innovate. This talk will explore how developers can adapt to and leverage these tools to accelerate development and stay ahead in the competitive tech industry. Embrace the future of development by mastering the blend of traditional coding with the efficiency of no-code and low-code solutions.

Keynote

/in /by

Topic to be announced.

The Future of UI Animation

/in /by

In the early days of UI design, proprietary tools like Flash allowed designers to create extremely engaging and fluid animations. However, as the world of software moved away from proprietary tooling to open-source solutions, those tools disappeared, leaving fewer options for creating really engaging animations. Over time, platforms have gradually introduced better options, and we are finally finding ourselves at a precipice where current tooling has not only caught up, but even surpassed the initial solutions from years ago.

Keynote: From Idea to Market: The ChatWallet Design Story

/in /by

Once upon a time, the Absa design office was a mere five people sitting around a table designing and building a mobile banking app. Today, we are 163 people strong with skills spanning UX and UI design, service design, content writing, strategy and engineering. We build sticky products that our customers love and we deliver real business impact while doing so. We are a level five maturity design team in an organisation that embraces design and all it delivers for the business and its customers. And, there is no greater proof of this than the story of Absa’s most innovative new digital product, ChatWallet. ChatWallet began as a 2am big, hairy, audacious idea to solve for financial inclusion in Africa. But, on what planet could we integrate our core banking systems with WhatsApp and deliver full financial services to customers without them ever having to touch a core banking channel?! Planet Absa, I will tell you. We were naive, but that naivety gave us the courage needed to pursue this wild idea unhindered. A truly design-led idea and innovation, ChatWallet went from a very rapid prototype to a fully mobilised product with monetary and executive investment. Today, ChatWallet is Absa’s answer to the question of financial inclusion and in just four short months since market launch, ChatWallet has resulted in a digital sales uplift of 144%. ChatWallet empowers Africans. Customers can get a mobile wallet to safely store their hard-earned money and with no monthly fees, in under one minute and then bank anytime, all on the app they already use and love every day, WhatsApp. The story of how we got here is one of courage and perseverance, and I would love to tell it at UXSA.

Keynote: The business value of design

/in /by

From small-scale start-ups to large corporate entities, we’ll unpack how to leverage design to better contribute to your business’ bottom line, and better understand the role design plays in the success of today’s business landscape, and in building the brands of the future