From Data Collection to Insights: How AI is Changing UX Research

Traditional user research methods can be time-consuming and resource-intensive. Discover how AI can revolutionise UX research by automating and enhancing the process of collecting, analysing, and synthesising data. By identifying patterns and insights that may not be immediately apparent, AI can provide valuable insights to inform design decisions. However, using AI in conjunction with traditional research methods is key to ensuring a well-rounded perspective. In this talk, you’ll learn about the best practices for incorporating AI into the research process through practical examples and case studies.