Applications of Behavioural Science in Product Design

How can a brand stay relevant in a world saturated with so many digital products competing for a customer’s attention, time, and resources? Growing digital adoption requires a deeper understanding of what causes users to behave in a particular way and what compels them to click. When we reinforce specific user behaviours, we ingrain habits that become self-sustainable without requiring external triggers such as advertising.

As UX Designers, our primary goal is to build enjoyable products by improving usability and accessibility. But when we integrate Behavioural Science into the UX Design process, the outcome is a persuasive product that retains the user’s attention and drives engagement.

In this talk, I will discuss Behavioural Design techniques and the science behind them.