Neurodesign: Unveiling the Secrets of the Brain-Driven User Experience

Join us as we delve deep into the intriguing intersection of neuroscience and UX design, demystifying how the human brain processes digital experiences and the influence of cognitive biases on user behaviour. This talk equips attendees with the knowledge to ethically apply neuroscientific insights in UX design, enhancing engagement and decision-making. Explore the brain’s role in visual design and emotional engagement, master user-centred interaction design, and uncover the power of neurofeedback in shaping intuitive experiences. We emphasize ethical considerations and showcase real-world neurodesign success stories. Join us to decode the brain’s secrets and craft more compelling, user-friendly interfaces that prioritize well-being and consent.