Physiology and psychology of UX – Getting back to basics

Bringing psychology and technology together is at the heart of UX design because UX is people.

Looking at the visceral and psychological effects of UX by understanding
how different psychological principles influence human behaviour,

By Understanding the principles and theories behind the design decisions we can make backed by psychological principles, helps us design products that elicit specific responses and actions from our target users.

A designer who doesn’t understand human psychologies is going to be no more successful than an architect who doesn’t understand physics.
— Joe Leech