Softening the Edges: The Quiet Power Behind Great UX

In a world obsessed with speed, AI and automation, we risk losing the small moments that make technology feel safe, kind and human. This talk explores Soft UX, the quiet craft of designing for trust, dignity and emotion, especially in emerging markets like South Africa. From navigating stakeholder pressure to designing without a formal UX team, we unpack practical ways anyone can soften the edges of digital experiences and why, in an automated future, feeling may be UX’s greatest frontier.