UX in the physical world

Have you ever felt a disconnect from your users (especially during COVID and lockdown)? Working with digital products, it’s not always easy to connect with your users or understand how they’re interacting with your digital product. With physical products, it’s a lot easier to read customer reactions and sentiment.

I worked in the private label packaging design department at Massmart for several years and I’d like to showcase some tangle, physical UX examples, touching on user testing, accessibility, prototyping and few other concepts we are familiar with in the digital world. (eg. getting people to blind test 2 different types of lemon cream biscuits or building umbrella box prototypes out of 50 pieces of A3 paper stuck together).

I would then draw comparisons between physical and digital product design and show that they’re not so different and how many things have shifted from physical to digital.