Carl Sidler

Carl has proven experience working in complex and large-scale projects and affects change and behaviour in practical and meaningful ways. He is a highly regarded problem solver in technical and design areas. Daily, he seeks innovative ways to translate insights into relevant, usable, and utilitarian engagements.

His previous work roles include Experience Director, Experience Consultant, UX Lead, UI Lead, Interaction Designer, UX Analyst, UI Designer, and Front End Web Developer.

With over 12 years of industry experience, of which 5 years have been at Wunderman Thompson, Carl has completed more than 94 projects and serviced key industries: Automotive, Finance, Business Services, Information Technology, Investment Incentives, Telecommunication, Wholesale, and Retail, Food, Health and Fitness, Medical, Radio, and Advertising.

Past clients include Mercedes-Benz, BMW, Nestle, Cadbury, Cisco, Nespresso, Discovery, Nissan, Smirnoff, Ford, Vitality, Rama, Dolce Gusto, Standard Bank, Jacaranda FM, BCX, SAB, Telkom, KitKat, Redefine, VS Gaming, Coca-Cola, Melville Douglas, Outsurance and USN.

Carl has collaborated with digital agencies at the forefront of innovation and Design Thinking: Wunderman Thompson, Ogilvy, Possible, The Cocktail, Cerebra, The Hardy Boys, JWT, Team Geek, GTB, App Logics, Immersion UX, Lucky Beard, Mirum, and Joe Public.

Carl has gained industry experience in the following fields: UX Design, UI Design, CX, CRM, Design Systems, UX Copying Writing, Research, Strategy, Data Visualisation, CRO, SEO, and Analytics, Product Design, Information Science, Continuous Improvement, Web Development, Animation, Illustration, Photography, Photo Postproduction, Presentation, Client Relations, Consulting, Experience Direction, Project Management, Agile and Scrum and Quality and Assurance (QA).

Awards/recognition: Carl successfully led product design on an interactive web application that won Silver in the 2018 New Generation Awards for Best Corporate Website of the Year. The Standard Bank Online Store, otherwise known as the www.standardbank.co.za platform, mainly was a revised information architecture, improved user journeys, a redesigned interface, and a rebuild of the technology stack, transforming a static website into an engaging e-commerce experience.