Inez is an experienced product designer and leader with expertise in the financial services industry. She built her career specializing in UX, customer research, and strategy at EOH, 22seven, and Vitality Group. Over time Inez developed a passion for community building, design leadership, and creating high-performing teams. She is currently the Design Director for Absa’s award-winning banking app.
In 2019, Inez founded She Can Do, a non-profit organisation that helps women enter and excel in the design industry. The alumnae of She Can Do have gone on to land corporate design jobs locally as well as design jobs internationally. She is also a director of Girls Invent Tomorrow, an NPO that exposes young girls to careers in STEAM.