Jacqueline Fouche

Jax loves solving problems – even better if the solutions improve the lives of people around her.

She makes businesses and their digital experiences more human centred. She starts with research to turn raw ideas into great solutions. Her experience strategy, vision and co-design skills makes her valuable when starting out. Holding that vision, executing the design and growing a team is where she’s most valuable.

Jax has been leading design for the last 8 years. She loves coaching designers and those moving into experience design.

She spends her free time working on Go Human – an initiative to help designers solve the planet emergency.

Jax joined Superbalist in Cape Town to head up UX in 2020. She enjoys walks and making things – especially ceramics and woodwork