Kari Peters

As a UX leader, I’m passionate about building impactful UX organizations that scale. It has been a great day if I’ve lit my 3 E’s: 1. Empowered my teams, 2. Helped my company become empathic and 3. Made a difference through data-informed experimentation. My current focus is leading research for Guest Payments at Booking.com in Amsterdam. Before joining Booking, I founded a UX consulting company specialised in ecommerce, banking, insurance and media. When I’m not at work, I help female entrepreneurs start and grow online side hustles.