Kris Smirnova

Senior UX researcher with a background in sociology and marketing (15+ years in total, 10+ in UX/CX), multicultural experience, extensive practice across diverse markets, and expertise in business facilitation.
For more than 10 years, I’ve bridged the gap between business ideas and real-world users, guiding the development of products and services that are socially and culturally relevant. My work helps find and test ideas, improve existing solutions, and take calculated risks to innovate. But most importantly, it’s about keeping the communication going