Natalie is a proud Portuguese-South African, and passionate product designer and manager. Her design journey started in the User Experience realm, where she quickly learned to leverage design as a powerful medium to help create relevant and meaningful experiences for end users. From there, her role evolved with a deeper focus into digital product and service development. Her core skills center around research and design thinking, wireframing, prototyping, and strategic UX and UI design application. Currently, she focuses her efforts and energy into creating scalable digital products and services for e-commerce retailers, and manages an incredible team of design practitioners to do the same. She has a deep passion for harnessing the power of design to drive business value. By weekend, she’s also a RYT qualified Vinyasa Yoga Instructor who loves a good spreadsheet, has an extensive allergy list, and is always keen for a sunrise gym session!