Roxana Barbu

“Roxana brings her passion for human cognition and behaviour to her role as a Sr. Cognitive and Behavioural Experience Researcher to the UX team at Macadamian, a healthcare technology consultancy. She works with clients on complex problems from product ideation through to post-deployment. Her ambition is to co-create innovative experiences and compelling digital solutions that are good for both people and businesses.

She serves as an adjunct professor within Carleton University’s Institute of Cognitive Science where her day-to-day goal is to help bridge industry and academia to create a more robust, meaningful, and long-lasting change in our society. You can hear Roxana talk about what it takes to create successful digital solutions on select episodes of the podcast “Talking Health Tech with Macadamian”.”