"So, when can we have this done by?" The classic ask which almost always can never accurately be answered in the moment. It's like asking a 4-year-old when they will be done with their bowl of spag bol. And almost always the response creates an expectation that speed is more important than quality and everyone gets stressed. Fast forward a few sprints and the UX designer is proudly showing off their designs to execs, like a mother showing pictures of her baby to friends and telling them how beautiful it is, and how they managed to cram a full end to end experience Figma design in just two weeks. Then the question comes... have you tested this with customers or do you have any research to back up your thinking? Silence falls in the room... you gave me two weeks, aint nodody got time to research. Well this is where my topic aims to give insight, Ill share the different levels of UX Research maturity and how tools like AI can help in building a strong solution evaluation phase during your design process, so that next time you present to the big dawgs, you drop the mic instead of the ball.
About
Featured Posts
About
Featured Posts
About
Featured Posts
Talks from Day 1
Talks from Day 2
Jan 29, 2026
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Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
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Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
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Post by
Alfi Oloo
Continuous Discovery in practice
Continuous Discovery in practice
Jan 29, 2026
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by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
/
Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom















