Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation

Theresa Rose

Amy Tayler
In an AI-driven world, how do you future-proof a complex product? Join us as we explore the full-scale redesign of our e-commerce experiences, a journey that required replacing legacy systems with a flexible, composable architecture. We will show how success was driven not just by technology, but by human creativity and cross-functional relationship building. Learn our strategies for navigating difficult stakeholders, applying large-scale usability research, and establishing a design system to ensure quality. Ultimately, this is a case study on Doing What AI Can't: leveraging unique human perspectives, creative disruption, and connection to solve wicked problems. Proving that human ingenuity is the key to achieving quality at scale in a constantly shifting business and tech landscape.
About
Featured Posts
About
Featured Posts
About
Featured Posts
Talks from Day 2
Talks from Day 2
Jan 29, 2026
/
Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
/
Post by
Alfi Oloo
Continuous Discovery in practice
Continuous Discovery in practice
Jan 29, 2026
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by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
/
Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom














