Doing what AI Can't: A Case Study in Digital Transformation

Doing what AI Can't: A Case Study in Digital Transformation

Theresa Rose

Amy Tayler

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In an AI-driven world, how do you future-proof a complex product? Join us as we explore the full-scale redesign of our e-commerce experiences, a journey that required replacing legacy systems with a flexible, composable architecture. We will show how success was driven not just by technology, but by human creativity and cross-functional relationship building. Learn our strategies for navigating difficult stakeholders, applying large-scale usability research, and establishing a design system to ensure quality. Ultimately, this is a case study on Doing What AI Can't: leveraging unique human perspectives, creative disruption, and connection to solve wicked problems. Proving that human ingenuity is the key to achieving quality at scale in a constantly shifting business and tech landscape.

About

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Delivering independent journalism, thought-provoking insights, and trustworthy reporting to keep you informed, inspired, and engaged with the world every day.

About

Reunion.ai logo

Delivering independent journalism, thought-provoking insights, and trustworthy reporting to keep you informed, inspired, and engaged with the world every day.

About

Reunion.ai logo

Delivering independent journalism, thought-provoking insights, and trustworthy reporting to keep you informed, inspired, and engaged with the world every day.

Talks from Day 2

Talks from Day 2