Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom

Leigh-Ann Clarke

Kristen Patterson
“Designing Trust in Fintech: How UX Can Empower Financial Freedom,” challenges the way we think about money and design. In a world where financial products often confuse or even exploit users, South Africa presents a unique opportunity: to design for clarity, dignity and trust. Drawing on our client PayJustNow as a case study, we’ll share how UX decisions, down to a single word, button or flow can mean the difference between anxiety and empowerment. This talk will leave audiences with a new perspective: that designing for trust isn’t just good UX, it’s a social responsibility. As designers, we are not just shaping interfaces, we’re shaping people’s financial futures. Our topic positions UX designers as change-makers, framing them not just as “pixel pushers” but as professionals with an ethical responsibility to advocate for our users.
About
Featured Posts
About
Featured Posts
About
Featured Posts
Talks from Day 2
Talks from Day 2
Jan 29, 2026
/
Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
/
Post by
Alfi Oloo
Continuous Discovery in practice
Continuous Discovery in practice
Jan 29, 2026
/
by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Jan 29, 2026
/
Post by
Theresa Rose
Amy Tayler
Doing what AI Can't: A Case Study in Digital Transformation
Doing what AI Can't: A Case Study in Digital Transformation
Jan 29, 2026
/
Post by
Leigh-Ann Clarke
Kristen Patterson
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom














