
Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom

Leigh-Ann Clarke

Kristen Patterson

“Designing Trust in Fintech: How UX Can Empower Financial Freedom,” challenges the way we think about money and design. In a world where financial products often confuse or even exploit users, South Africa presents a unique opportunity: to design for clarity, dignity and trust. Drawing on our client PayJustNow as a case study, we’ll share how UX decisions, down to a single word, button or flow can mean the difference between anxiety and empowerment. This talk will leave audiences with a new perspective: that designing for trust isn’t just good UX, it’s a social responsibility. As designers, we are not just shaping interfaces, we’re shaping people’s financial futures. Our topic positions UX designers as change-makers, framing them not just as “pixel pushers” but as professionals with an ethical responsibility to advocate for our users.
About
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Featured Posts
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Designing Trust in Fintech: How UX Can Empower Financial Freedom
Designing Trust in Fintech: How UX Can Empower Financial Freedom














